123: Coach, You Don't Have to Sell Yourself!

This episode is short and sweet. Find the show notes at prosperouscoach.com/123.When coaches reach out to work with me, they almost always say that their biggest fear is marketing. They say: “I’m no good at selling myself.”And I say, “Well, that’s okay because you don’t have to sell yourself.” And I mean it.Sure, you’re the coach and you’ll be delivering coaching to your client. Although, I really believe that coaching is co-creative. It’s not at all about performing.But if you go about your business the way I suggest, you won’t sell coaching at all. Coaching is a hard sell. People don’t know they want it. I’ve talked about this many times before. If you haven’t heard it I recommend you listen to episode #66 – How to Describe Your Coaching Program Without Selling Coaching.Still, this is important. Do NOT sell yourself. Don’t be salesy and promotional. It doesn’t feel good and it’s not effective.Instead be about what your prospective clients care about. Know without a doubt the exact things that they want. Not the general things. Don’t try to cover all the bases and say I help people reach their dreams or something equally bland and non-specific.Specifics grab attention. Specifics grow the know–like–trust factor because your audience can sense that you understand them and are an advocate for them.My very first coach, Judy, used to ask me: “What has frustrated your audience so much that they feel mad as hell and aren’t going to take it anymore?”When you know the answer to that your marketing job just got a lot easier.When you speak your audience’s language, when you care about them … when you speak to what’s tripping them up, what’s keeping them from the big important things they long for … you don’t have to sell.Yes, you should think this all through. Strategize everything about your business so that it shows you can help that specific audience solve those specific problems and reach that elusive goal. This is what I do with coaches in my 5 month VIP Coaching Business Breakthrough program.Here’s what you can do right now to dramatically improve your coaching income and your joy in your business:1. Stop having your website be all about coaching.2. Stop having vague language about how you help your clients. 3. Stop making your marketing about you!When you make this shift you’ll be amazed at how much better it feels. You no longer do the unsavory thing – to sell coaching, to sell yourself. You’ll no longer try to convince people about the value of coaching. Instead you’ll attract ideal clients who resonate with your message and they’ll want to hire you.It’s such a HUGE relief.Make this change today. It’s worth it to retool your business a bit so you don’t keeping preaching to an empty house.