124. How this mum built a million-dollar e-commerce brand in school hours with Louise Carter from Baby Luno

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours) In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective. Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehouse setup. We talk about what it really takes to create that kind of growth without the chaos. Louise shares so openly about the ups, the pivots, and how the right support changed everything. In this episode, we cover: - The moment she nearly walked away from it all, and what helped her keep going • How simplifying her range and focusing on bestsellers unlocked huge momentum • The systems and structure that let her grow without burning out • What it’s really like inside the mastermind as a busy mum and founder • How she now gets more done in a week than she used to in a month It’s a juicy one, especially if you’re in the thick of building and wondering if there’s a simpler, more sustainable way to scale. Go give Baby Luno some love: Visit the shop Follow on Instagram And if you’re ready to build your own version of a lean, million-dollar brand? I’ve got one spot opening in The 7-Figure Scale Collective this July.  This is my high-touch mastermind where we create consistent, profitable growth in school hours, without the grind. Here’s where you can learn more or apply. Links & Resources 🎧 Full Episode Page 🌐 Visit My Website 📸 Connect on Instagram