124 – To Wholesale, or Not to Wholesale

Whether to wholesale is one of the biggest decisions that brands have to make, and it is often much more of a difficult decision for businesses that make in the UK as their cost price is often higher. Wholesale was the route that traditionally most brands went down if they wanted to build their profile quickly. But as retailer mark-ups have been increasing over the years, and more direct-to-consumer selling channels have been opening up, wholesaling is not the only way of increasing a brands reach and selling more products. In this episode I run through the pros and cons of wholesaling a British-made brand, as well as some of the alternatives for reaching new customers.Purchase our cost price calculator to see what wholesaling does for your margin.Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator