124 - Uncovering the Tip of the Spear :: Kelly Eikum

A Middle Tennessee Business Podcast In this podcast episode, I sit down with another BNI pro. Kelly Eikum with the ERA Group.Kelly helps business owners and CFOs preserve their company's culture and operations during times of massive inflation and layoffs. She helps businesses seek out and identify areas where they can save expenses, and implement cost-saving measures that are both effective and in line with the company's values and culture. Essentially, Kelly works with businesses to seek other cost saving options before having to go with the nuclear option of layoffs.  We also discussed the challenge of the “tip of the spear”, essentially explaining what you do in the simplest of terms. What is the basest problem you solve and what concept starts the most conversations.Follow Kelly:https://www.linkedin.com/in/kellyeikum/Wizard Academy “Non-Traditional Non-Profit Non-Boring Business School” : www.wizardacademy.org*****SUBSCRIBE/RATE/FOLLOW What’s Your Problem? PODCAST:www.whatsyourproblempodcast.comwww.instagram.com/whatsyourproblempodwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos       ____________________________________________________________________________Random 5 sponsored by IT’S YOUR SHOW.CO!www.itsyourshow.coYou know you have a lot to share with the world, but how? What’s your source? At It’s Your Show.co, your source is a podcast that we help you create to ultimately extract micro-content for your brand! With our 20+ years of experience in podcast, video and radio production, we can churn out a bunch of content for your social platforms...from just one episode!   Get started today:www.itsyourshow.co_____________________________________________________________________________****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip______________________________________________________________________________________________Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond...this is the What’s Your Problem Podcast!WYP Intro VO: @johndavidwells#podcasts #podcast #podcasting #tennessee #nashville #podcastproduction #sales #selling #business #marketing #radio #production #voiceover #vo #fitness #bni #networking #nft #nonfungibletokens #crypto #cryptocurrency #applepodcasts #businesscoach #businessideas #businesslife #businesspassion #businesstips #countrymusic #entrepreneurlife #entrepreneurship #marketing #mindset #nashvegas #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #newpodcast #podcastaddict #podcasters #podcastersofinstagram #podcastlife #podcastlove #podcasts #podcastshow #tennessee #bradlea #therealbradlea #droppingbombspodcast #droppingbombs #lightspeedvt #virtualtraining #grantcardone #garyvaynerchuk #drummer #drummerworld #drumporn #drums #drumsdaily #fashion #guitarist #instadrums #jasonaldean #love #lukebryan #midland #mirandalambert #morganwallen #musicfestival #nashville #nashvillelife #nashvillemusic #nashvillescene #nashvilletennessee #nashvilletn #nature #opry #percussion #realcountrymusic #rock #singer #tennessee #timmcgraw #womenofcountry