EPISODE · Apr 24, 2020 · 35 MIN
1247: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins
from B2B Growth · host Sweet Fish
Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. On this episode, I interview Jeanne Hopkins, CMO at Lola.com: What we talked about: Trusting your team, 3 buyer personas, and the impossibility of using the same messaging Creating content for individual personas and the Voice of the Customer meeting Where you vacation when you work for a travel company (New Hampshire, actually) Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
What this episode covers
Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. On this episode, I interview Jeanne Hopkins, CMO at Lola.com: What we talked about: Trusting your team, 3 buyer personas, and the impossibility of using the same messaging Creating content for individual personas and the Voice of the Customer meeting Where you vacation when you work for a travel company (New Hampshire, actually) Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
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1247: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins
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