#125 - Brian Halligan and Kevin Hale

Brian Halligan is the CEO and cofounder of HubSpot. HubSpot builds software for marketing, sales, and customer service. You can try it out at HubSpot.com.Kevin Hale is a Partner at YC and cofounder of Wufoo.Brian is on Twitter @bhalligan and Kevin is @ilikevests.The YC podcast is hosted by Craig Cannon.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.  Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:27 - Brian's an introvert that likes to work from home. He also runs a public company. How does he do both?2:12 - How does he manage his calendar as an introvert?4:12 - How Brian met his cofounder Dharmesh6:12 - The first project they worked on together7:27 - What was their unique insight when starting HubSpot?8:52 - Pricing in the early days9:27 - How would he have priced HubSpot differently knowing what he knows now?10:27 - HubSpot's first customer12:27 - Important early features14:47 - At what point did they shift entirely away from consulting?15:32 - Providing advice as content vs in the product16:27 - SEO is underrated17:12 - Trends in B2B and marketing21:57 - Inbound marketing and audience building advice26:52 - How did Brian know that his cofounder was right for him?28:12 - The internet disproportionately benefiting small businesses over big ones29:12 - Keeping your company hungry when you're big29:52 - Building assets for your company 30:47 - Freemium34:27 - Structural pieces of HubSpot Brian would have changed if he did it again37:27 - Creating the voice of your company39:57 - Early metrics they tracked40:32 - Having a coach and reviews41:57 - How Brian's changed as a CEO from the beginning42:51 - What was the hardest thing to give up as CEO?43:57 - Humility