#125: Herní marketing

Host: Jiří Rýdl | Tenhle díl volně navazuje na podcast #109, ve kterém jsem se s Jirkou bavil o jeho kariéře herního markeťáka a především o jeho osmi letech ve Warhorse Studios. Tentokrát jsme herní marketing probrali obecněji, v první hodně jsme probrali nejrůznější obecné aspekty herního marketingu i konkrétní kampaně (viz show notes). Pak (to už ale v bonusové části) následovaly i konkrétní rady jak by dnes indie vývojář měl přistoupit k marketingu své hry, zejména přímo na Steamu. Hint: rozhodně by to neměl podceňovat a rozhodně by se na to neměl vykašlat. Podcast můžete podpořit na modrak.gazetis.to, kde najdete kompletní verze podcastu s předstihem. Navrch tam získáte také další výhody včetně týdenního newsletteru. Partnerem podcastu je Warhorse Studios (Kariéra). Dotazy a reakce posílejte na [email protected]. Show notes: Xbox Life is Short commercial Tisková reklama John Romero’s about to make you his bitch Acclaim kampaň na Shadowman 2 a různé další hry Saints Row speciální edice Just Cause 3 soutěž o ostrov Dead Island proslulý CGI trailer PlayStation reklama Davida Lynche

What this episode covers

Host: Jiří Rýdl | Tenhle díl volně navazuje na podcast #109, ve kterém jsem se s Jirkou bavil o jeho kariéře herního markeťáka a především o jeho osmi letech ve Warhorse Studios. Tentokrát jsme herní marketing probrali obecněji, v první hodně jsme probrali nejrůznější obecné aspekty herního marketingu i konkrétní kampaně (viz show notes). Pak (to už ale v bonusové části) následovaly i konkrétní rady jak by dnes indie vývojář měl přistoupit k marketingu své hry, zejména přímo na Steamu. Hint: rozhodně by to neměl podceňovat a rozhodně by se na to neměl vykašlat. Podcast můžete podpořit na modrak.gazetis.to, kde najdete kompletní verze podcastu s předstihem. Navrch tam získáte také další výhody včetně týdenního newsletteru. Partnerem podcastu je Warhorse Studios (Kariéra). Dotazy a reakce posílejte na [email protected]. Show notes:Xbox Life is Short commercialTisková reklama John Romero’s about to make you his bitchAcclaim kampaň na Shadowman 2 a různé další hrySaints Row speciální ediceJust Cause 3 soutěž o ostrovDead Island proslulý CGI trailerPlayStation reklama Davida Lynche

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