#125 How to deal with rejection & build resilience as an SDR with Bisho Chamssuddin, SDR Coach

Bisho Chamssuddin went “from molecular biology to sales”, thriving in face-to-face sales. He is OK with rejection & resilience, but not unrealistic goals for SDRs without getting external support. Here are 3 Insights on how to build a predictable demand generation process after getting a lot of sales coaching from our dialogue in our Europe’s B2B SaaS Sales Podcast: 1️⃣ Rejection requires resilience The rejection he experienced was “unreal” in terms of having 200+ “outreaches” per day. And getting rejected 180+ times of it. Every day. A key for him was to not take rejection personally & focus on improving the process. 2️⃣ Record & review your sales calls Both the sales manager and the rep should review their sales conversations. Then reconstruct these conversation in mock-up calls. Then “rinse & repeat”. At scale, not only for 1-2 mock-up calls. 3️⃣ Aim for people with an elite athlete mindset You need people who want to be the best at what they do. To improve 1% every day. To get feedback, implement quickly, and continue learning. This has 100% to do with getting the right coaching to build the right sales systems & 0% with product training. P.S. PM me if you want to get on Bisho’s weekly Wednesday SDR small group coaching call. #podcast #startupsales #b2bsaassales #startup #salesplaybook #salesrecruiting