1251: Demand Generation vs Lead Generation: What’s More Effective? w/ Chris Walker

In this episode we talk with Chris Walker, CEO of Refine Labs. Check out the article based on this episode here. If you like this episode, you'll probably enjoy Chris's other episodes on B2B Growth: How to Understand and Leverage the Difference Between Brand Marketing and Performance Marketing Why You Should Ramp Up Your Content Marketing Right Now Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.