#126 - Massage Therapy

Christie Owen Irwin sits down with Melissa Asher, a massage therapist who operates her own business within a chiropractic practice. Melissa, who started as a chiropractic assistant, explains that she became a massage therapist to work in tandem with chiropractic care, helping to relax fascia and muscles and aid the movement of subluxations that aren't progressing as quickly as desired. She details her business model, which involves paying rent to the chiropractic office, and how her business, which now includes two other therapists, has grown through word-of-mouth and community outreach. The conversation covers key operational aspects such as having front desk staff handle all booking, using cluster booking, and maintaining a strict schedule to ensure a smooth flow of patients. Melissa shares her personal limit of six massages a day to prevent burnout and the importance of setting similar boundaries for her staff. The episode concludes by highlighting how this symbiotic relationship creates a win-win situation, providing a new income stream for the practice, enhancing patient care, and educating massage clients on the benefits of chiropractic.