126 – Simon Cotton, Johnstons of Elgin – Looking after Scotland’s oldest cashmere brand

Johnstons of Elgin is the largest textile manufacturer in the UK. The 223 year old company employs over 1,000 people and was the first to bring cashmere weaving to Scotland.Simon Cotton is the chief executive of Johnstons, and in this interview these are some of the points we cover:The history of Scottish cashmereHow the business is making its products more sustainableThe need to focus on high value productsSupplying private label customersChanges he anticipates for the business as a result of Covid-19.Enjoy!About Johnstons of ElginThe Johnstons of Elgin StoryStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator