127 – Amy Fettis, AIM Athleisure – What is an MVP and why should you start with one?

Amy Fettis is the founder of fashion-led sportswear brand AIM Athleisure. When she first launched the brand she made all of the mistakes that many new businesses make - including developing a collection that was far too big, which killed her cashflow.She now uses the lessons she learnt from her own business to help others. Amy supports other brands on a private label basis to go from concept to sample and small batch production.Some of the points we cover in this interview: Why an MVP is so important and how it can save you money in the long runThe benefits of working with a production consultantWhere project management fits into the garment lifecycleHow you can start a business on Instagram with very little cashMore AIM AthleisureAIM Athleisure websiteAIM Athleisure in the Make it British DirectoryStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator