EPISODE · Jun 26, 2026 · 5 MIN
127 | 一言难尽的“标题党”，是怎么把我们给骗进去的？
from 生如夏花｜5分钟闲谈播客
你有多久没看到过一个“正常”的标题了？ 现在的文章、视频标题，全是“震惊！”“绝了！”“99%的人都不知道”。你点进去一看，稀松平常，甚至有点失望。 以前的标题，是让你看完文章后觉得“嗯，总结得真好”。现在的标题，只有一个目的：骗你点进去。 为什么标题从“概括内容”变成了“引诱点击”？今天咱们聊聊这背后的“流量漏斗”和“转化率焦虑”。节目也上线苹果播客Podcasts，搜‘生如夏花｜5分钟闲谈播客’就能听。交流/合作请发邮件：[email protected]时间轴：· 00:00 你被“震惊！”骗进去过多少次？· 01:30 以前的标题 vs 现在的标题· 02:30 什么是“流量漏斗”？（钩子）· 03:30 为什么好好的标题，越写越“卷”？· 04:30 这种“进步”，是退步吗？· 05:30 下集预告
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127 | 一言难尽的“标题党”，是怎么把我们给骗进去的？
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