128. Deconstructing My 7-Figure Fashion Brand: The 3 Shifts That Changed Everything

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads. It was because I made three very specific shifts that changed everything. In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the practical, sometimes unglamorous moves that turned a business into a reliable 7-figure success. Here’s what we cover: Why focusing on best sellers and letting go of the rest freed up cash, energy and headspace How creating a marketing rhythm with campaigns, creators and email made sales predictable instead of patchy The back-end systems that kept growth sustainable and gave me the space to step into my CEO role What I’d do differently if I was starting over, from finances to photography to getting support sooner The lessons every founder should know before trying to scale too fast This isn’t about doing more. It’s about identifying what’s already working, doubling down, and building structure around it so your business can grow without taking over your life. If you’re currently sitting at inconsistent $10K months and dreaming of more, this episode will help you see which levers to pull first so you can scale profitably and sustainably. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources: 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram Links & Resources: 📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million 💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind