128 - How Modern Mat Method Is Scaling Classical Pilates Across College Campuses | Izzy Levine

InNOLEvation® Mindset, powered by the Jim Moran College of Entrepreneurship, Host Mark McNees interviews Isabella “Izzy” Levine, founder and CEO of Modern Mat Method, a nationwide college-centered Pilates experience focused on accessible large-scale events rooted in classical Pilates. Izzy shares her background, how Pilates began for her during recovery from breast reduction surgery, and how a TikTok post at FSU sparked demand that led to free classes, paid sorority and campus events, and rapid expansion. Active at four colleges and expanding to six, the company trains student instructors, partners with Classical Pilates Education on a Zoom-based certification, and is launching a streaming platform with multiple class formats. Izzy explains the event-based revenue split (45% company/55% instructor), growth goals, operational challenges of managing college teams, and unexpected brand collaborations, while Mark discusses mindset, movement, and entrepreneurship. 00:00 Welcome and Guest Intro 00:53 What Modern Mat Method Is 01:26 Izzy’s Background and Influences 02:54 Finding Pilates and Getting Certified 04:29 TikTok Spark and First Events 06:30 Switching Majors to Entrepreneurship 07:33 Host’s Pilates Stories and Benefits 13:23 Scaling the Business Nationwide 16:57 Rapid Growth Challenges and Support 18:50 Instructor Onboarding and Training 20:39 Live Event Examples and Pricing 21:31 Men in Pilates and Social Trends 23:13 Humility in Pilates 23:54 Future Vision and Role 24:21 Revenue Model Breakdown 25:06 Scaling to Campuses 26:23 Streaming Class Formats 27:25 KPIs and Retention 29:09 Unexpected Brand Partnerships 32:04 Founder Connections and Community 39:12 Mindset and Using Claude 41:56 Feedback Loop AI Story 45:22 Advice and Closing