128: Listener's Choice - What Exactly Makes a Coaching Website Client Winning?

This episode is a Listener’s Choice episode, which means a whole lot of coaches have listened to it. Find the show notes at prosperouscoach.com/128.Think of this as a master episode – it’s almost like a seminar and it covers nearly all of the most important principles I impart to you about having a successful coaching business.And, because I’m finishing up a series on Lead Magnets, I wanted to remind you about something that’s critical to the success of your freebie – you must have a sticky website. That’s a website that inspires visitors to hang out, read everything and of course, sign up for your downloadable lead magnet. It’s what I call a Client Winning Coaching Website.Without that all the effort you spent on your lead magnet will be wasted.Also a reminder … at the end of this series on Lead Magnets for coaches I’ll have a free downloadable assessment for you to test your own lead magnet to see if it’s irresistible or not. So keep listening to this series. It’s coming to a valuable close with that free assessment soon.Now onto the Listener’s Choice episode. Today we are doing something a little bit different ... I'm going to take you on a journey. And, this is really about websites and how they work on your behalf to bring you clients and future clients and get people on your list so you can connect with them and build relationships of trust with them over the long term.I've been talking about websites for a couple of episodes recently in a new series that I'm working on called Client Winning Coaching Websites.Okay, so today what we're going to dive into is what is it that makes a coaching website client winning.And remember last week I talked about how so many coaches are putting up what I call an online brochure, https://prosperouscoach.com/41 which is really not geared for attracting and enrolling coaching clients.As a result, the website just kind of sits there and does nothing. And it's frustrating because no doubt you spent money on it and time on it and invested a lot of your heart and soul into it too.There is a totally different way to do a website and if you're about to start your website, I hope you'll listen really closely because it does begin with some really early things. One is choosing a viable target audience full of seekers and developing a really smart niche that's going to help you stand out in the crowd.But also there's the mechanical thing which is to choose a website template that is actually geared towards enrolling clients for you and a lot of them are not. That online brochure type is not.Imagine the Customer Journey OnlineNow, take a couple of deep breaths, close your eyes and think about when you've been online and something has jumped out at you and hit the mark about what's important to you .You have clicked and gone to a website. Then, because of the experience that you had there on the website, you made a decision to sign up on a list for get a free download. Or, perhaps even taken a stronger action and actually invested money into a program of some sort.That journey is called the customer journey.Create a strategized customer journey like what I describe below for your website tailored to your target audience.Go here for the rest of the Show Notes.