#128 Why to write & sell like you speak normally with Jan Mundorf, AE@Pleo & Tech Sales Ambassador

Jan’s getting job offers for 3x the money he is making today - rejecting them all. Because he’s prioritising People, Product & Personal Development before money (now). 👉 Here are 3 Insights from him on our Europe’s B2B SaaS Sales Podcast (1st comment) 1️⃣ Write like you speak Jan validates his outreach with his growth manager, reading it on a mobile phone & more. Then being relentless about A/B testing if the system is running reasonably well. And never forget: Write like you speak, keep it natural, don’t overthink it. Have a “Player instead of Prisoner” mindset to put humans first. 2️⃣ Professionalise your sales stack Jan is using best of breed tools across the whole sales stack: - Salesloft for Sales Engagement top funnel - Lusha / Lead IQ for data gathering - Chili Piper for meeting scheduling - Gong / Unique for call reviews - Reachdesk for small gifts 3️⃣ Attract & retain top sales talent: People, Product, Personal Development Pleo raised 9-figures at a Unicorn valuation, growing 300 -> 700 people in 4 months. Especially at hypergrowth, Pleo is “values first” and emphasises that in hiring. In a company which is “going places”, in a space that is scaling quickly. Jan’s priority in life is learning from people he love’s working with. #podcast #startupsales #b2bsaassales #startup #salesplaybook #hypergrowth