129 - Cassandra Ong's Journey from Layoff to A Fractional Marketing Agency

Join me as I chat with Cassandra Ong [https://www.linkedin.com/in/cassandraong/], a remarkable guest who shares her inspiring journey of starting a business after a layoff. In this captivating episode, we explore the challenges and triumphs of entrepreneurship.Discover how Cassandra's experience in a B2B SaaS company fueled her desire to create a consultancy agency - Otterhalf [https://www.otterhalf.co/]. We delve into the unique world of marketing in the tech industry, where revenue and conversions take centre stage, and explore the innovative concept of fractional marketing.Learn why fractional marketing brings a new level of expertise and accountability to the table, and how it differs from traditional consulting work. Gain valuable insights from our entrepreneurial mindset and discover the lessons we've learned along the way.Don't miss this episode as we unveil the untold secrets of fractional marketing and share our personal stories of resilience, growth, and success. Tune in now to gain inspiration for your entrepreneurial journey and to stay ahead in the ever-evolving tech industry.---Sign up for Adrian's weekly newsletter: https://adriantan.com.sg/subscribe/Visit Adrian Blog: https://adriantan.com.sgFollow Adrian on LinkedIn: https://www.linkedin.com/in/adriantanck/Follow Adrian on Twitter: https://twitter.com/adriantan18Like Adrian on Facebook: https://www.facebook.com/adtan Get full access to Will That Work? at www.adriantan.com.sg/subscribe