129 Million Views, Zero Streams: Ralph (Bassjackers) on Viral Moments and What Actually Builds a Career

This week, it's a full community Q&A with Ralph from Bassjackers. We get into why going viral didn't convert to streams or listeners, how to think about social media when you don't have shows, and what to post when you're building from scratch. Ralph also talks about the mental weight of following up Mush Mush, whether he could rebuild his career from zero with only his skills, and how long it actually takes to shake off an old artist image. Honest answers to real questions from the Artist Coaching community.(00:00) Intro(05:50) Genre talk and the current state of dance music(19:00) Social media consistency and stress(22:00) Does going viral actually convert(28:10) Posting for the algorithm vs posting with purpose(35:40) What it takes to headline a main stage(37:00) The hardest period after your biggest track(38:50) Could you rebuild from zero(41:00) Shaking off the big room image(44:00) The show that changed Ralph's career(46:00) Fan questions and wrap up