129. The Brutal Truth About Building a Business Online in Lagos - Temi Akanmode (Tijo)

From a single viral tweet to one of the most talked-about clothing brands in Lagos—how did Temi Akanmode (Tijo) actually build Tees and Co.? In this episode of the POK Experience, we sit down with Tijo to pull back the curtain on what it really takes to run an e-commerce brand in Nigeria. We dive deep into the operational nightmares of logistics, why she believes work-life balance is a myth, the power of building automated systems, and her candid advice for young Nigerians looking to quit their 9-to-5s.If you are an aspiring entrepreneur, fashion founder, or just curious about the reality of doing business in Lagos, this conversation is a goldmine.Check out Tees and Co: https://x.com/TeesandCo_🕒 TIMESTAMPS00:00 - Introduction02:08 - Why you should take Customer Service So Seriously03:30 - How You Win (and Lose) Customers Through Communication04:10 - What Actually Keeps Customers Coming Back04:51 - If you sell online, you are in a business of Convenience05:52 - Building Frictionless Internal Processes19:47 - Pricing Strategy: Why Cheap Rent Controls Your Business21:39 - Does Gender Play a Role in Customer Service?24:16 - Why Building Systems is the Only Way to Scale33:20 - The Truth About Work-Life Balance in Lagos37:55 - How Tees & Co. Plans to Scale Next45:16 - Capital, Logistics, or Materials: What’s the Hardest Part of Scaling a business in Lagos?48:25 - The Biggest Mistakes and Lessons Learned the Hard Way50:10 - Tijo’s Final Message to Aspiring Founders (9-to-5 Advice)