129#: Trust, with Dr. Yoram Solomon

This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard.  Dr. Yoram Solomon is a TRUST researcher, keynote speaker, and the author of The Book of Trust, and 13 other books. He served at the Israeli Defense Forces 35th Airborne, where he learned firsthand how important trust is. Learn more about your ad choices. Visit megaphone.fm/adchoices