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If You Market

If You Market

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If You Market is a business podcast hosted by Sky Cassidy (CEO) of MountainTop Data. It has 194 episodes, with the latest published January 2024.

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

business ·en ·194 episodes

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Title
1

202#: Killer Buyer Personas, with Jim Kraus

2

201#: Build a Brand from Scratch, with Tim Partasevitch

3

199#: A LinkedIn Paid Advertising How to, with Tanner Stolte

4

200#: Creating Marketing Funnels with AI, with Tina Lorenz

5

198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths

6

197#: 3 Step Process to Emotional Audience Connection, with Ian Baer

7

195#: Email Content Customers Love, with Monica Badiu

8

193#: Clone the Owner, with Dean Mercado

9

191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash

10

189#: Speaking IS Marketing, with Orly Amor

11

188#: First Party Data and Events, with Jonathan Kazarian

12

183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin

13

182#: Belonging to the Brand, with Mark Schaefer

14

Vacation Happens

15

180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski

16

179#: Networking for Introverts, with Jevonya Allen

17

178#: Virtual Assistants and Delegation, with Kristy Yoder

18

177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt

19

176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt

20

175#: Customer Service as Content, with Brooke Sellas

21

174#: Inbound Video Calls, with Aleks Gollu

22

173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut

23

172: You Can Succeed at B2B Podcasting, with Tom Hunt

24

171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham

25

170#: Start Stabilize & Scale your Business, with Natasha Davis

26

169#: Search is King for B2B Ecommerce Success, with Robert Neumann

27

168#: Over Automation is Killing You, With Jon Ferrara

28

167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan

29

166: The 3 Growth Levers of Agile Strategy, With Simon Severino

30

165: FOCUSED Marketing, With Shawn Smajstrla

31

164: Win the Hour Win the Day, With Kris Ward

32

163: Email Marketing Basics pt2 and 3, With Kelsey Johnson

33

162: Email Marketing Basics pt1, With Kelsey Johnson

34

161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer

35

160#: Marketing as a Non-Marketer, with Michael Osborne

36

159#: Virtual Event, Who Cares?, with Julius Solaris

37

158#: Conversation Automation and Commerce, with Paul Ace

38

157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin

39

156#: Should You be Making Data-Driven Decisions?, with Nick Amabile

40

155#: How to Win, on Purpose, with Jose Palomino

41

154#: Using ABM to Target SMB, with Lokesh Dave

42

153#: Why Brand Doesn't Matter, With Paul Cowan

43

152#: Insert joke here, Humor in Copywriting

44

151#: Walled Gardens vs Owned Marketing

45

150#: How Topic Clustering Optimizes Content at Scale

46

149#: European B2B Lead Generation in the Age of GDPR

47

148#: Marketing to Software Engineers, with Karl Hughes

48

147#: How Data Standards Drive Marketing Performance, with Verl Allen

49

146#: Planning for Privacy-First Marketing, with Quimby Melton

50

145#: Revenue Rules or Revenue Rules!, with Cody Ward

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