If You Market
BookmarkSky Cassidy (CEO) of MountainTop Data
If You Market is a business podcast hosted by Sky Cassidy (CEO) of MountainTop Data. It has 194 episodes, with the latest published January 2024.
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
business ·en ·194 episodes
202#: Killer Buyer Personas, with Jim Kraus
201#: Build a Brand from Scratch, with Tim Partasevitch
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte
200#: Creating Marketing Funnels with AI, with Tina Lorenz
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer
195#: Email Content Customers Love, with Monica Badiu
193#: Clone the Owner, with Dean Mercado
191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash
189#: Speaking IS Marketing, with Orly Amor
188#: First Party Data and Events, with Jonathan Kazarian
183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin
182#: Belonging to the Brand, with Mark Schaefer
Vacation Happens
180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski
179#: Networking for Introverts, with Jevonya Allen
178#: Virtual Assistants and Delegation, with Kristy Yoder
177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt
176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt
175#: Customer Service as Content, with Brooke Sellas
174#: Inbound Video Calls, with Aleks Gollu
173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut
172: You Can Succeed at B2B Podcasting, with Tom Hunt
171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham
170#: Start Stabilize & Scale your Business, with Natasha Davis
169#: Search is King for B2B Ecommerce Success, with Robert Neumann
168#: Over Automation is Killing You, With Jon Ferrara
167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan
166: The 3 Growth Levers of Agile Strategy, With Simon Severino
165: FOCUSED Marketing, With Shawn Smajstrla
164: Win the Hour Win the Day, With Kris Ward
163: Email Marketing Basics pt2 and 3, With Kelsey Johnson
162: Email Marketing Basics pt1, With Kelsey Johnson
161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer
160#: Marketing as a Non-Marketer, with Michael Osborne
159#: Virtual Event, Who Cares?, with Julius Solaris
158#: Conversation Automation and Commerce, with Paul Ace
157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin
156#: Should You be Making Data-Driven Decisions?, with Nick Amabile
155#: How to Win, on Purpose, with Jose Palomino
154#: Using ABM to Target SMB, with Lokesh Dave
153#: Why Brand Doesn't Matter, With Paul Cowan
152#: Insert joke here, Humor in Copywriting
151#: Walled Gardens vs Owned Marketing
150#: How Topic Clustering Optimizes Content at Scale
149#: European B2B Lead Generation in the Age of GDPR
148#: Marketing to Software Engineers, with Karl Hughes
147#: How Data Standards Drive Marketing Performance, with Verl Allen
146#: Planning for Privacy-First Marketing, with Quimby Melton
145#: Revenue Rules or Revenue Rules!, with Cody Ward
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