13. Be Yourself: Ag Advocacy, Influence & Integrity with Brandi Buzzard

DESCRIPTION: Whitney sits down with Brandi Buzzard to talk about building an honest, effective voice in agriculture—online and off. From a hobby ranch upbringing to leading communications at national breed associations to full-time entrepreneurship, Brandi shares how she found her lane: educating grocery shoppers about how food is raised, telling better stories, and standing firm in science. We dig into content strategy, brand partnerships, and what “balance” really means when family, rodeo, and ranch life are also on the calendar. HIGHLIGHTS: Finding your voice: letters to the editor, early blogging, and why storytelling beats stats alone Advocacy vs. “influencing”: keeping science, integrity, and audience trust at the center Platforms with purpose: Facebook for long-form stories, Instagram for trends, blog + AcresTV for depth Content ideas: remixing non-ag trends, writing for consumers, and handling hot-button topics with facts Metrics that matter: views, engagement, growth, and honest readouts for brand partners Brand deals without selling out: only promoting products you actually use and believe in Real life logistics: planning (loosely), seasons of work, and Brandi’s “glass balls vs. rubber balls” framework CONNECT: Follow Brandi: Instagram @brandibuzzard • Blog/FB: Buzzard’s Beat • Watch on AcresTV Follow Club Cultivate: Instagram @clubcultivate  Like this episode? Share it, tag us, and leave a review to help more ag creatives find the show.