Club Cultivate

Taylor Fort graduated from Texas Tech with an ag communications degree, went back to the family hog farm, and spent five years figuring out how to photograph baby pigs. Then COVID hit, live sales dried up, and he bet everything on the only skill he had. Nobody was doing it full time. He did it anyway. Today Taylor is a full-time livestock photographer, videographer, live stream producer, and founder of his own online sales platform. In this episode he gets refreshingly honest about what it actually takes to build a creative business from scratch — pricing your work, hiring the right people, surviving a travel-heavy lifestyle, and finding your own style in a crowded industry. Topics covered include: How video changed the show pig industry and why photos still matter Learning live stream production through a competitive gaming obsession Launching the Texas National Stock Show during COVID with a homemade camera rig Pricing your creative work with confidence and knowing when to raise your rates What he actually looks for when hiring — and it has nothing to do with experience Why he thinks you should replace the word anxiety with ambition The real cost of a travel-heavy creative career and what it takes to sustain it Finding your creative style by consuming the content you want to create Connect with Taylor: Instagram & socials: @taylor.a.fort Website & live streams: taylorfort.com Online sales platform: taylorfortsales.com Resources Mentioned: Peter McKinnon, Matti Haapoja & Casey Neistat on YouTube DaVinci Resolve

He was there at 3:30 in the morning on opening day and didn't leave until 1 a.m. He writes 90 pages of copy for a 208-page publication, sends up to 14 news releases a day during the show, manages 60 sponsored social posts across the run, and does it all with a team of four. Oh, and he started the whole thing 13 months ago. Kyler Hardegree is the communications assistant at the Fort Worth Stock Show and Rodeo — one of the largest livestock shows and fifth largest rodeos in the world — and this episode pulls back the curtain on what it actually takes to pull off a 23-day event when you're the one holding the camera, writing the captions, pitching the media stories, and building the content calendar all at once. If you've ever wondered what a career in event communications or ag media actually looks like day to day, this one is for you. In this episode, we cover: Growing up on a West Texas cotton farm and cattle ranch and finding photography through a 4-H contest rivalry with his twin sister Judging livestock at Howard College and how it shaped his eye as a photographer How a professor quietly forwarded him a job listing that wasn't posted publicly — and how he beat out his best friend and twin sister for the shot Why he chose to get his master's at Texas Tech and what grad school actually taught him that undergrad didn't Winning a national research conference studying AI use in agricultural communications The full scope of his job: social media manager, on-staff photographer and videographer, news media liaison, copywriter, and more What goes into planning a 23-day event that draws 1.2 million people annually How he builds a content calendar months in advance — and how he stays flexible when an ice storm shows up The strategy behind 60 sponsored social posts and how he decides what actually gets posted Shooting freehand vs. the full production crew — and why both have a place Capturing content during the show that fuels an entire year of social posts Why he wishes someone had told him earlier: social media is not that serious Investing in camera gear that invests back into you Connect with Kyler: Instagram: @kylerstonephoto Fort Worth Stock Show & Rodeo: fwssr.com

She knew she wanted to go to Oklahoma State University when she was seven years old. She applied nowhere else. And somehow, the girl from Turlock, California who loved English class and Angus cattle ended up exactly where she was supposed to be - managing editor of the Angus Journal in St. Joseph, Missouri, six years and counting. Megan Silveira is one of those people who makes it look easy, but this episode pulls back the curtain on what it actually takes to build a career in agricultural journalism including: the interview prep, the unglamorous office work, the AP style rules she once resented and now swears by, and the secret novel series she published on Amazon without telling a single soul, including her mom. Whether you're an aspiring writer, a creative trying to find your lane, or someone who just wants to hear how one of ag's best storytellers thinks — this one's for you. In this episode, we cover: Growing up in Turlock, California as an Angus kid and knowing OSU was the only option Taking the leap to move across the country at 17 — and what convinced her parents it would be okay Applying to every summer internship and hearing back from exactly one: Angus Media Why the worst they can say is no — and how to get comfortable with that What Megan looks for when interviewing interns for the Angus Media editorial position The interview process from start to finish: prep, field time, the formal sit-down, and when to call back How she knows when she's actually getting a good story versus when to change tactics Adding video to editorial work — how it changes the interview game Her photography philosophy and what makes a great Angus Journal cover The difference between writing a feature story and a technical story — and why both matter Learning AP style, resenting it, and then realizing it made her a better, more creative writer The most monotonous part of her job — and why she shows up for it anyway Her surprise novel series, the Jaded Hearts, that she published on Amazon without telling anyone Why self-publishing on Kindle Direct is shockingly simple and why more people should try it Finding the one thing you care about most and never stopping chasing it Connect with Megan: Instagram & socials: Megan Silveira Work portfolio: angusjournal.net Books: Search Jaded Hearts series on Amazon & Kindle Work email: Available via angusjournal.net Books & Resources Mentioned: Anxious People by Fredrik Backman (recommended by Anna Miller) We Do Have the Angus Conversation Podcast Kindle Direct Publishing (for aspiring authors) AP Stylebook

She started photographing goats at 15 with zero experience, made an ad in Microsoft Word, and somehow convinced herself she had it covered. Spoiler: she did not. But that scrappy, full-send mentality is exactly what built Samantha Rainey of Story Haus Collective into one of the most versatile creatives working in agriculture today. At 24, Samantha is a videographer, graphic designer, web designer, and brand strategist who has worked across livestock, wildlife, real estate, weddings, and reproductive science — all while finishing her degree at Texas Tech online from Kansas and Georgia. In this episode, she gets refreshingly honest about burnout, the unglamorous reality of the creative life, and why she thinks stopping before you feel ready is the biggest mistake you can make. In this episode, we cover: Growing up in Garden City, Texas and getting behind a camera at 15 for Schaefer Farms Why AgCom wasn't the right fit and how switching to Digital Art & Professional Communications changed everything Moving to Kansas as a marketing director before she felt qualified — and why she'd do it again The burnout cycle that creative people almost never talk about How she structures shoot weeks vs. office weeks to protect her energy Switching between photographer brain and designer brain in the same day Her full gear setup: Sony bodies, lenses, ND filters, Pelican cases, and why she flies first class Programs she swears by: DaVinci Resolve, Lightroom Classic, Photoshop, Illustrator, Procreate, PixiSet Why she left Premiere and never looked back The AI editor she worked with who turned out to not be a person at all Her honest fears about AI replacing creatives — and how she's staying ahead of it The difference between what people idolize about creative work and what it actually looks like "Consistency beats intensity" and other lessons from eight years of figuring it out Connect with Samantha: Instagram: @story.haus.co Facebook: Story Haus Books & Resources Mentioned: Atomic Habits by James Clear Anything Everywhere with Emma Chamberlain (podcast) DaVinci Resolve, PixiSet, Better Proposals, Square, Procreate

What happens when a livestock judge who swore she'd never do "creative stuff" ends up building a thriving ag marketing business? You get Linay Williams — founder of Black Creek Innovations, former Director of Marketing at Texas Tech's Davis College of Agriculture, and current VP of Advertising at Texas Farm Credit. In this episode, Linay gets real about the full arc of her career: freelancing right out of Texas Tech, growing Black Creek into a multi-client agency, burning out after baby number two, stepping back into a full-time role, and now consulting again on her own terms. She's the first to say that "doing it all" is a myth — and she's got the glass ball theory to prove it. In this episode, we cover: How internships at Capital Farm Credit and Purina Animal Nutrition shaped her path into marketing Why she started Black Creek Innovations after noticing a gap between ag marketing agencies and actual ag consumers Pricing yourself right when you're fresh out of college — and why being humble early pays off long-term The hard truth about saying no (and how not learning it led to her 2022 burnout) Hiring contractors vs. full-time employees — what she'd do differently The behind-the-scenes chaos of a Rolex-sponsored equine event booth (and duct tape saving the day) Why she stopped taking friends as clients — and the firm boundary she'd set again in a heartbeat Organic vs. paid advertising strategy for small ag businesses The "rifle vs. shotgun" approach to targeted ag marketing Looking outside the ag industry for marketing inspiration (Liquid Death, PRCA, and more) AI in advertising — exciting or terrifying? Why your priorities are allowed to shift — and your business should shift with them Connect with Linay: Instagram (entrepreneurship content): @blackcreekinnovations Instagram (personal): @linayannwilliams LinkedIn: Linay Williams Facebook: Linay Williams Books & Resources Mentioned: Atomic Habits by James Clear Masterclass (especially James Clear's session on building systems) Codie Sanchez — Big Deal Podcast Boss Babe Podcast

Tyler Schuster is a development professional at Texas Tech's College of Agriculture, host of the Basically Famous podcast, and founder of the 501(c)3 nonprofit Brands & Blazers. Born and raised on her family's ranch in Texas, Tyler brings a uniquely grounded perspective on building community, owning your personal brand, and showing up boldly in both life and career. In this episode, Whitney and Tyler dive into what it really looks like to build a life and a brand through intentional action, community-seeking, and a whole lot of showing up. What we cover: Tyler's journey from Tarleton to A&M to Texas Tech - and why stretching into new environments is one of the best things you can do How to intentionally build community when you move somewhere new and don't know a soul The margarita-fueled origin story of the Basically Famous podcast and how it unexpectedly launched a speaking career What "your name is your brand" actually means. Plus the simple, practical steps to start building yours How a student in a blazer sparked the idea for Brands & Blazers, a nonprofit sending free professional blazers to students ages 16–24 Why your first job doesn't have to be your dream job - and what hard seasons are actually teaching you The difference between happiness and joy, and why one is a choice Resources mentioned: 📚 The Mountain Is You — Brianna Wiest 📚 Dare to Lead — Brené Brown 📚 Crushing It — Gary Vaynerchuk 📚 Likable Badass — Alison Fragale 📚 Do It My Way (personal branding) 🎙️ Leaders of the West with Jessie Jarvis / Out of the West 🎙️ Let's Freakin' Rodeo 🎙️ Diary of a CEO 🎙️ Mel Robbins Podcast 📱 Libby app — free audiobooks connected to your library card 🌐 [brandsandblazers.com] — apply for a free blazer (ages 16–24), donate blazers, or join the monthly virtual networking Connect with Tyler: Instagram/TikTok: @tylerkschuster Podcast: Basically Famous Nonprofit: Brands & Blazers Connect with ClubCultivate: Instagram/TikTok: @clubcultivate

Revenue does not equal profit. In this solo episode, Whitney breaks down the Profit First system by Mike Michalowicz and explains how this simple framework can help creative entrepreneurs organize their finances, pay themselves consistently, and build a healthier business. Instead of waiting to see what’s left at the end of the month, this system flips the traditional equation and puts profit first. In this episode, you’ll learn: • Why revenue numbers online can be misleading • The simple equation that changes how you run your business • The five bank accounts that make cash flow easier to manage • How to pay yourself consistently as a business owner • Why systems matter more than just “making more money” • How to start implementing Profit First immediately Resource Mentioned Profit First Book – Mike Michalowicz Action Steps Open the five bank accounts Decide your percentage allocations Review your expenses Start implementing on the next 10th or 25th Read the book for the full framework If you enjoy these solo episodes and conversations around building sustainable creative businesses, make sure you're following Club Cultivate wherever you listen to podcasts.

If you’ve ever wondered what it’s like to create content inside a breed association (or how to break into that world), this episode is for you. Kelsey Vejraska shares how she went from “I know nothing about a camera” to Audio Visual Specialist at the American Hereford Association, plus practical advice on storytelling, gear, inspiration, and fast turnaround event coverage. In this episode, you’ll learn… What breed association “content” work actually includes (and why the title rarely says “content creator”) How Kelsey learned video quickly: repetition, mentoring, and “YouTube University” Where to find inspiration outside the ag space without copying How storytelling gets stronger when you research well and ask better questions What gear is truly essential for travel-heavy livestock + event coverage How to balance video vs photo vs graphics so you’re not “making noise to make noise” The mindset shift Kelsey wishes she had earlier: confidence, tunnel vision, and less comparison Kelsey Vejraska — Audio Visual Specialist at the American Hereford Association, creating photo/video/design content for events, digital marketing, and on-farm features across the industry. Links mentioned: American Hereford Association (socials mentioned in episode) Sunny Okanagan Angus: @SunnyOKAngus (Kelsey noted this is the tag) Resources mentioned (tools, gear, books) Book Steal Like an Artist (Austin Kleon) Learning / inspiration YouTube (editing + skill-building) TikTok (especially for graphic design tips) Adobe MAX (conference she wants to attend) Gear (Kelsey’s essentials) Sony cameras: A7R series + A7S III (film-focused) Lenses: 70–200mm f/2.8, 24–70mm f/2.8, 85mm f/1.8 Audio: Rode shotgun mic (on-camera), Sony wired mics, DJI wireless mics (not her favorite) Drone (regularly used for variety/angles) Tripods: lightweight Manfrotto Cases: moving from Pelican to Condition One case (likes the wheels/handle/foam) Editing: Adobe Premiere (referenced) If this episode made you think “I want that job” or “I need to get better fast,” hit follow/subscribe on Club Cultivate so you don’t miss the next creator conversation.

In this episode of the Club Cultivate Podcast, Whitney sits down with social media strategist Taylor Caruso to unpack what’s actually working in social media right now. From building content pillars and planning smarter, to using AI without losing authenticity, this conversation is a tactical and honest look at growing a business online without burning out. If you’ve ever wondered whether social media is “worth it” for your business or how to make it feel less chaotic, this episode is for you. In This Episode, You’ll Learn: Why content pillars are the foundation of a strong, sustainable social strategy How to blend personal and business content without confusing your audience What planning a month of content really looks like behind the scenes How to track whether social media is actually driving sales Where AI fits into your workflow (and where it shouldn’t) Why “create without consuming” might be your best strategy this year The biggest mindset shift Taylor had to make as a business owner Taylor Caruso Founder of Caruso & Co Marketing Taylor is a boutique social media strategist who works with small to mid-sized businesses across industries including hospitality, fitness, weddings, and personal brands. She specializes in building personalized strategies that prioritize authentic connection while driving measurable growth. Connect with Taylor: Instagram: https://www.instagram.com/carusoandcomarketing Wedding Content: https://www.instagram.com/blushingbridecontent Personal: https://www.instagram.com/taytaycaruso Resources Mentioned Vista Social – Social media scheduling + analytics platform ManyChat – Automation tool for tracking engagement and clicks Hot Smart Rich Podcast – Founder-focused business podcast The Market Podcast by Sauce Media – Social media + marketing conversations ChatGPT – AI tool for content brainstorming, ideation, and workflow efficiency Connect Follow along for weekly conversations with host, Whitney Dahmer as she visits with creatives in the agriculture and western industries! Instagram: @clubcultivate If you enjoyed this episode, please subscribe, leave a review, and share it with someone who’s working to grow their skills in this space.

In this episode of the Club Cultivate Podcast, Whitney Whitaker sits down with Monica Hild of Four Back Photography for a highly tactical conversation on livestock photography, specifically photographing and marketing sheep for online sales. Monica shares how she went from a science-minded animal health background to becoming a go-to sheep photographer, and breaks down the fundamentals every breeder and photographer needs to know, from camera settings and gear to ethical editing, picture-day prep, and why good imagery directly impacts livestock sales. Whether you’re a breeder taking your own photos or a creative looking to improve your livestock photography skills, this episode is packed with practical advice you can apply immediately. In This Episode, You’ll Learn: How Monica learned livestock photography through trial, error, and real business need Why understanding light and camera fundamentals matters more than expensive gear When auto settings work and when you must shoot manual Monica’s recommended camera gear for livestock photography How to photograph sheep so they read accurately and sell honestly What ethical editing looks like (and where the line should be drawn) Why professional photography builds buyer trust and credibility How breeders and photographers can better plan for picture day and sales timelines The importance of evaluating livestock, not just taking a “pretty” photo Guest Information Monica Hild Instagram: @fourbackphoto Website: fourbackphotography.com Facebook: Four Back Photography Resources Book: While You Were Out by Meg Kissinger Connect Follow along for weekly conversations with host, Whitney Dahmer as she visits with creatives in the agriculture and western industries! Instagram: @clubcultivate If you enjoyed this episode, please subscribe, leave a review, and share it with someone who’s working to grow their skills in this space.

Summary In this episode of the Club Cultivate podcast, host Whitney Whitaker welcomes Joelynn Rathmann, a seasoned livestock photographer, to share her journey and insights into the world of photography within the livestock industry. Joelynn recounts her early fascination with photography, sparked by livestock shows in her childhood, and how she navigated her career path through various internships and experiences. She discusses the evolution of livestock photography, the importance of understanding livestock anatomy, and the balance between artistic expression and client expectations. Joelynn emphasizes the significance of building trust with clients and the emotional impact of photography on both the subjects and the audience. Keywords livestock photography, Joelynn Rathmann, Club Cultivate podcast, creative journey, photography tips, livestock shows, animal photography, career advice, photography evolution, client relationships Notable Quotes "You can teach anybody to take good pictures, but you cannot teach anybody how to understand livestock." "The second that you think that you are better than anybody at anything, you have lost." "It's important to learn by doing, watching, and asking questions." "You have to treat every participant like they are a grand champion, regardless of their actual placement." "The hardest part about backdrops is having that person trust you in a 30-second interaction." "You need to take those bad days as lessons, not as excuses to leave." "We're all supposed to be on the same team in this industry." "The people you impact and the relationships you build are what keep you going." "Stop trying to impress people; be yourself and find your own style." "You have to keep growing; it's the only way the industry will move forward." Chapters 00:00 Introduction to Joelynn Rathmann 01:06 Joelynn's Early Journey in Photography 04:41 Working with Show Champions 08:38 Learning the Craft of Photography 09:50 Understanding Livestock vs. Photography Skills 12:32 Navigating Flattering Angles in Photography 13:19 Challenges in Livestock Photography 13:28 Backdrop vs. On-Farm Photography 15:21 Building Trust with Clients 17:29 Customer Service in Photography 18:25 Creating Memorable Experiences in Photography 20:19 The Emotional Impact of Photography 22:34 Navigating Competition in the Photography Industry 27:32 The Future of Photography and Video at Shows 29:58 Lessons Learned and Advice for Aspiring Photographers

Whitney shares the exact system she uses to plan her year as a creative business owner—using a simple Google Sheets framework to turn big goals into monthly and weekly action. In this episode, we cover: Why goals matter (and how they help during chaotic seasons) Starting with a 5–10 year vision and working backwards Choosing your “Core Four” pillars for the year The difference between income goals vs. performance goals Building a yearly calendar so nothing gets missed Turning the yearly plan into monthly + weekly execution The “rocks, pebbles, sand” analogy for real prioritization Why “non-negotiables first” is a game-changer for consistency Want the template? DM Whitney on Instagram and she’ll share the Google Sheets template. Check out the Club Cultivate YouTube Channel to follow along visually too!

In this episode of Club Cultivate, Whitney sits down with Alyssa Walsh, founder of Sweet Briar Creative, to talk about building a creative business in the ag industry. From starting a simple college portfolio to running a full-time branding and video studio, Alyssa shares how she’s refined her services, protected her time, and built a brand that actually works for her life and her clients. In this episode, we talk about: How Alyssa went from AgCom student to full-time creative business owner The evolution of Sweet Briar Creative from “try everything” to clear offers and buckets Why she stepped away from ad design to focus on branding, brand books and video What makes a strong brand beyond the logo—fonts, colors, tone, and consistency Using brand pillars to show up with intention on social instead of posting just to post Hiring support, setting boundaries, and structuring your week as a creative entrepreneur A simple 30-day exercise for taking one small step toward a big goal every day Connect with Alyssa Website: sweetbriarcreative.com Instagram: @sweetbriarcreative Connect with Whitney / Club Cultivate Instagram: @clubcultivate

In this episode of Club Cultivate, Whitney sits down with Tanner Kersey-Lopez, a California native and Oklahoma State University alum whose career path has taken him from the show ring to the world of agricultural public relations. Now an Account Supervisor at Bader Rutter, Tanner shares his journey through FFA, OSU’s ag-comm program, grad school during COVID, and into the fast-moving world of agency life—where collaboration, creativity, and communication meet. They dive into what “earned media” really means, how agency teams function behind the scenes, the balance between billable hours and creative flow, and how to build a career that aligns with both passion and purpose. Highlights: Why Tanner switched from animal science to ag comm—and never looked back What agency structure really looks like (and why specialization matters) How PR, social, and creative teams collaborate in big ag agencies The truth about time sheets, boundaries, and self-accountability Tips for young professionals on asking better questions, finding mentors, and taking risks Grace, growth, and the reminder that nothing is permanent

In this week’s episode, Whitney sits down with photographer and creative, Cade Childers of C3, to talk about carving out a career in the livestock marketing world—without growing up in ag or holding an ag comm degree. Cade shares how he went from a sports family and a biochemistry/microbiology path aimed at medical school to running C3, a creative business based in Edmond, Oklahoma, that travels the country photographing show pigs and building marketing pieces for ag operations. They dive into the realities behind the backdrop shots: the pressure of picturing high-dollar pigs, learning Adobe as a self-taught creative, setting boundaries in a 24/7 industry, and why networking and consistency may matter more than the initials behind your name. HIGHLIGHTS: How Cade went from “sports kid” to first-generation showman and eventually a full-time creative in the pig world Why he walked away from a planned career in medicine after earning degrees in biochemistry and microbiology The pros and cons of being completely self-taught in design and photography (and his honest take on ag comm degrees) What makes a strong baby pig or backdrop photo, and how tiny details in feet, angles, and heads change everything The balance between free work, paid work, and knowing when it’s time to start valuing your time differently Burnout, boundaries, and why your phone doesn’t need to be on 24/7—even in the livestock industry How mentors and networking (from Dusty Oldenburg to Jackie Lackey) helped shape C3 Cade’s advice for young creatives trying to find their lane and build a name in a crowded space CONNECT: Follow C3 / Cade Childers Follow Club Cultivate on Instagram

In this week’s episode, Whitney sits down with Lexi Marek Beeler—owner of L & B Consulting and founder of Hey Sister—to dig into the reality of social media and entrepreneurship in agriculture: choosing platforms that fit your goals, building a brand without burning out, and running a business from a rural main street. Lexi shares how an eighth-grade smartphone and a family show-pig operation led to running social for major ag accounts, why she left salaried roles to start her own shop, and how moving home to Iowa reshaped her work, systems, and definition of success. HIGHLIGHTS: Personal brand foundations: what you stand for, and giving yourself permission to evolve Platforms that matter (and why ten posts/month can beat posting daily) Practical consistency: monthly content calendars, simple systems, and realistic goals Stories vs. posts vs. reels: when face-on-camera wins—and when a photo is enough Email lists for ag businesses: why you should own your audience (even with limited time) Freelance math: “know your numbers,” land two anchor clients, then jump Agency, in-house, or solo? Picking paths, setting boundaries, and protecting the joy Small town ≠ small thinking: building community, collaboration, and real relationships Whether you’re running a seed-stock page from the farm office, freelancing for ag brands, or debating a leap into solo work, this conversation is packed with practical steps—and permission to keep it simple. CONNECT: Follow Lexi | L&B Consulting | Hey Sister Follow Club Cultivate 

In this week’s episode, Whitney sits down with Dr. Ruth Inman—founder of Ruth Inman Creative Services and soon-to-be Inman Collective Marketing Group—to talk about building a modern ag marketing agency from the ground up — from strategy and brand development to the business skills creatives need to earn a seat at the table. Ruth shares how a career spanning higher ed, extension communications, and agency leadership prepared her to launch and grow a full-service shop serving agribusiness and mission-driven organizations—and why aligning work with family priorities ultimately drove her leap into entrepreneurship. HIGHLIGHTS: How Ruth went from teaching ag communications at Oklahoma State to leading digital and paid media—and finally launching her own agency The rebrand to Inman Collective Marketing Group and what’s changing as she hires and scales in 2025 Undergrad vs. master’s vs. PhD: what each truly teaches (how vs. why) and when an MBA might make more sense Agency, in-house, or freelance? Why Ruth’s answer is “yes—do all three” to accelerate learning and leadership Relationships and reliability in a niche industry: why trust and follow-through outrun any portfolio Differentiating your services: knowing what you do well—and when to collaborate with specialists Practical upskilling without grad school: curating feeds, targeted workshops, and systems that compound Ruth’s take on risk, timing, and building a business that fits real life (kids, show pigs, and all) Whether you’re a creative in the ag space, a small business owner, or weighing grad school vs. real-world experience, this conversation is packed with clarity, next steps, and encouragement. CONNECT: Follow Ruth Inman Creative: Instagram | Website  Follow Club Cultivate: Instagram

In this week’s episode, Whitney sits down with Robyn Amthauer, owner of Stella Sutton Design, to talk about the creative side of the livestock industry — from ad design and branding to building a business rooted in agriculture and authenticity. Robyn shares how she turned her creative curiosity into a full-time career after years in corporate marketing, and how she balances business, motherhood, and managing a successful club lamb operation with her family in Iowa. HIGHLIGHTS: How Robyn went from corporate marketing at Cargill to running her own design agency The value of relationships and consistency when building a brand in agriculture Her honest perspective on pricing, creativity, and burnout in freelance work The tools and programs she swears by (and her thoughts on the Canva vs. Adobe debate) How she finds inspiration, blends her family life with her career, and keeps creativity alive Whether you’re a creative in the ag space, a small business owner, or someone looking to take the leap from corporate to entrepreneurship, this conversation is packed with wisdom and relatability. CONNECT: Follow Stella Sutton Design: Instagram | https://www.stellasuttondesign.com/ | Facebook Follow Club Cultivate: Instagram

DESCRIPTION: Whitney sits down with Brandi Buzzard to talk about building an honest, effective voice in agriculture—online and off. From a hobby ranch upbringing to leading communications at national breed associations to full-time entrepreneurship, Brandi shares how she found her lane: educating grocery shoppers about how food is raised, telling better stories, and standing firm in science. We dig into content strategy, brand partnerships, and what “balance” really means when family, rodeo, and ranch life are also on the calendar. HIGHLIGHTS: Finding your voice: letters to the editor, early blogging, and why storytelling beats stats alone Advocacy vs. “influencing”: keeping science, integrity, and audience trust at the center Platforms with purpose: Facebook for long-form stories, Instagram for trends, blog + AcresTV for depth Content ideas: remixing non-ag trends, writing for consumers, and handling hot-button topics with facts Metrics that matter: views, engagement, growth, and honest readouts for brand partners Brand deals without selling out: only promoting products you actually use and believe in Real life logistics: planning (loosely), seasons of work, and Brandi’s “glass balls vs. rubber balls” framework CONNECT: Follow Brandi: Instagram @brandibuzzard • Blog/FB: Buzzard’s Beat • Watch on AcresTV Follow Club Cultivate: Instagram @clubcultivate  Like this episode? Share it, tag us, and leave a review to help more ag creatives find the show.

DESCRIPTION: Whitney sits down with Kara Dadson of Dadson Farms to talk about turning real barn life into impactful content. Kara shares how posting showmanship videos to sell pigs evolved into educating the public, helping new families level up, and building a fast-growing multi-platform presence. We dig into what to post, where to post, and how to keep it positive, useful, and consistent—without burning out. HIGHLIGHTS: Starting in 2020 and the first viral hit (why showmanship content resonates) Educating non-ag audiences and empowering beginners in the ring Content pillars, trends, and cross-posting (TikTok, IG, Facebook, YouTube, Snapchat) Dealing with platform quirks: music rights, originality flags, muting, and fake accounts Phone vs. camera (stability, lenses, gimbals) and real-world capture tips at shows Editing flow (CapCut), storage headaches, and batching vs. posting in the moment Monetization basics on TikTok/YouTube and what “the algorithm” really feels like Mindset: consistency over perfection, finding inspiration (even from comments), and staying positive CONNECT: Follow Dadson Farms on TikTok/Instagram/Facebook/YouTube Follow Club Cultivate: @clubcultivate  Love the episode? Share it, tag us, and leave a review to help more ag creatives find the show.

Episode 11: Building a Creative Business with Emma Masur of Lookout Co In this episode of the Club Cultivate Podcast, Whitney Whitaker sits down with Emma Masur, designer and founder of Lookout Co, to talk all things branding, graphic design, and client experience. Emma shares her journey from job hunting during the pandemic to building a thriving design studio, and why branding is more than just a logo. We dive into: The difference between branding and logo design Why client experience is the foundation of a strong creative business How TikTok and social media became her #1 lead source Transparency in pricing and attracting the right clients Advice for creatives on overcoming fear and just starting Whether you’re a graphic designer, creative entrepreneur, or someone curious about building a brand, this conversation is packed with insight and inspiration. 🎧 Listen now and learn how to start, scale, and sustain your creative business.

In this episode, Whitney Whitaker interviews Megan Blankenship, a prominent figure in livestock photography and the owner of Next Level Images. Megan shares her journey from a shy child on a family farm to a successful photographer in the livestock industry. She discusses the importance of passion, building relationships, and the challenges of balancing work and family life. Megan emphasizes the significance of creating positive experiences for clients and the value of teamwork in her business. She also offers insights into bidding for shows, opportunities for aspiring photographers, and the art of livestock photography. The conversation concludes with advice for creatives on pursuing their passions and avoiding burnout.

In this episode of the Club Cultivate podcast, Whitney interviews Jennifer Shike, the editor and brand leader at Farm Journal. Jennifer shares her journey in agriculture and writing, emphasizing the importance of internships and programs like 4-H and FFA in shaping her career. She discusses her current role at Farm Journal, where she focuses on storytelling across various platforms, including print, podcasts, and social media. Jennifer highlights the significance of authenticity in writing and the role of analytics in content creation. The conversation also covers the dynamics of teamwork and collaboration in the creative process, as well as tips for aspiring writers to find their voice and connect with their audience. In this conversation, Jennifer Shike shares her insights on productivity, work-life balance, and the importance of networking in the agricultural communications field. She discusses how to maximize productivity by identifying personal peak work hours, the challenges of balancing a demanding career with family life, and the value of engaging with professional organizations like the Livestock Publications Council. Jennifer also offers advice for young professionals, emphasizing the importance of listening, storytelling, and pursuing passions. She concludes with book and podcast recommendations that have influenced her personal and professional growth.

In this episode of the Club Cultivate podcast, Whitney interviews Allison Burenheide, who shares her unique career journey from her undergraduate studies at Texas A&M to her impactful roles at Merck Animal Health, including her experience moving abroad to the UK. The conversation explores themes of personal branding, the value of graduate education, the importance of networking, and the challenges and growth that come from stepping outside of one's comfort zone. Allison emphasizes the significance of adaptability, cultural awareness, and strategic thinking in both personal and professional contexts, providing valuable insights for listeners navigating their own career paths. In this conversation, Allison Burenheide shares her experiences in merging teams, her current role in a startup, and insights into marketing strategies. She emphasizes the importance of understanding customer needs, being adaptable in marketing approaches, and leveraging vendor partnerships. Additionally, she offers valuable advice for young professionals about broadening their opportunities and not being afraid to take risks in their careers.

Episode #7: The Art of Storytelling in Ag Communications with Miranda Reiman Description: In this episode, Whitney sits down with Miranda Reiman, a seasoned ag writer and communications professional at Angus Media. From her early days at Certified Angus Beef to managing a full-time career and motherhood, Miranda shares insights into: How writing and storytelling have evolved in ag media Tips for interviewing, listening, and crafting meaningful narratives The importance of versatility in communication roles Navigating work-life balance in a high-demand industry Internships and how to stand out in your application Her go-to books, podcasts, and lifelong learning resources Tune in now and take away practical strategies to strengthen your writing, interviewing, and communication skills—no matter where you are in your journey. 🔗 Resources & Links: Miranda's Book Recommendations On Writing by Stephen King Big Magic by Elizabeth Gilbert 📌 Connect with Club Cultivate: Instagram: @clubcultivate ⭐️ Love this episode? Share it with a friend, leave a review, or tag us while you listen! Every bit helps us grow the community. #ClubCultivate #MadeToMake

In this episode of the Club Cultivate podcast, Whitney interviews Clancy Gunn, who shares her journey from a native Colorado girl to a successful marketing professional at Vermeer. Clancy discusses her early experiences in college, her pivotal role at the National Western Stock Show, and the creation of a media internship program that has helped many students launch their careers. She emphasizes the importance of personal development, self-awareness, and the value of mentorship in the marketing field. Clancy also shares insights on balancing freelance work with a full-time job and the significance of building relationships in the industry. In this engaging conversation, Clancy and Whitney discuss the evolution of their professional journeys, the importance of building genuine relationships, and the impact of kindness and hard work in achieving success. They reflect on their experiences in the agriculture industry, share insights on leveraging data for business growth, and explore innovative marketing strategies. The discussion emphasizes the value of personal development, effective communication, and the significance of networking in today's fast-paced world.

In this episode of the Club Cultivate podcast, Whitney interviews LaurieAnn Kuntz, an accountant specializing in helping creative entrepreneurs manage their finances. LaurieAnn shares her journey from traditional accounting to creating a firm that focuses on understanding and supporting business owners. The conversation covers essential accounting terms, the importance of hiring the right financial professionals, and practical tips for managing finances, especially for those with inconsistent cash flow. LaurieAnn emphasizes the foundational role of financial understanding in business success and offers insights into building a sustainable financial strategy. In this conversation, LoriAnn Kuntz and Whitney discuss the importance of financial management for entrepreneurs, focusing on how to pay oneself consistently, the nuances of business income, and the significance of setting personal financial goals. They also explore the services offered by Profit Priority, emphasizing the need for clear communication and support in bookkeeping and financial planning. The discussion wraps up with book recommendations and personal mantras that guide their entrepreneurial journeys. Learn more about LoriAnn Kuntz and the Profit Priority team here: https://www.profitpriority.co/ 

In this episode of the Club Cultivate podcast, Whitney interviews Jace Tarbell, a creative entrepreneur who shares his journey from a pre-vet student to a successful graphic designer and business owner. Jace discusses the challenges and mindset shifts he experienced while building his business, the importance of finding one's unique style, and the value of community and collaboration in the creative industry. He emphasizes the need for aspiring creatives to have faith in themselves, learn from failures, and charge appropriately for their services.

In this episode of the Club Cultivate podcast, Whitney interviews Tori Egger, a Western photographer who shares her journey from a young age in the agriculture world to becoming a successful photographer. Tori discusses the importance of building a portfolio, finding a niche, and the strategic use of social media to grow her brand. She emphasizes the value of education and mentorship in the photography community and advocates for a collaborative mindset where everyone can succeed together. Tori also shares insights on pricing, the significance of creating shareable content, and her philosophy of inclusivity in the industry. In this conversation, Tori Egger shares her journey in photography, emphasizing the importance of finding one's unique style through trial and error. She discusses strategic approaches to photography, including understanding the brands you want to work with and tailoring your style accordingly. Tori provides tactical tips for improvement, such as using Pinterest for inspiration and the significance of practicing regularly. She also delves into pricing strategies, the value of mentorship, and the importance of personality in building a successful creative business. The conversation highlights the power of community and the resources available for aspiring photographers.

In this episode of the Club Cultivate podcast, Whitney interviews Taylor Belle Matheny, Director of Communications for the American Hereford Association. Taylor shares her journey from growing up on a farm in Kentucky to pursuing degrees in agriculture communications and animal science. She discusses her experiences in graduate school, the importance of internships, and the value of networking in building relationships within the industry. Taylor also delves into her role at the American Hereford Association, where she manages various communications tasks, emphasizing the balance between quality and quantity in content creation, particularly in video production. In this conversation, Taylor Belle Matheny discusses the evolving landscape of video in branding, emphasizing the importance of high-quality content over quantity. She shares insights on creating a cohesive brand identity and the challenges of maintaining consistency across various platforms. Reflecting on her college experiences, she encourages embracing opportunities and continuous learning in a fast-paced industry. The discussion also touches on innovative approaches to education and training in the creative field.

In this episode of the Club Cultivate podcast, Whitney interviews Heidi and Charles Anderson, the founders of Legacy Livestock Imaging. They discuss their journey in photography, the organic growth of their business, and the importance of storytelling in capturing the essence of livestock shows. The conversation delves into technical advice for aspiring photographers, the significance of building connections, and the value of internships in the industry. They emphasize the need for passion, authenticity, and hard work in achieving success in photography and livestock.

I know you spend a lot of time in the car chasing those white lines or sitting behind your computer creating something awesome—that’s why the CC Podcast is designed to bring you real conversations with the best in marketing, communications, and the agricultural industry. Each episode is packed with expert insights, practical strategies, and stories from professionals who’ve been where you are. Whether you're looking to grow your career, sharpen your skills, or find inspiration, tune in weekly and take the next step toward your goals—anytime, anywhere.