#13 Data-driven Marketing for a BtoB Startup with Vijay Viswanathan, former VP Marketing Starmind

from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook

1' Vijay's story 3' Why Vijay is on a one-year sabbatical 6' Urgency vs. importance 10' Founders: The most important trait looking for the first sales/marketing hire 14' What should or should not be outsourced in marketing 19' KPIs 25' What channels Vijay would go about first as a BtoB startup 35' Recent changes in BtoB marketing 37' Top skills needed in marketing

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This episode is 46 minutes long.

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This episode was published on October 2, 2020.

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