#13 Experiencia de usuario y cliente con María Luisa Gutiérrez

from Digital Experience by Soho · host Soho

María Luisa Gutiérrez, Head of Design Consulting en Soho, ex subgerente de experiencia de cliente en Banco Estado, nos contó todo sobre customer experience management y cómo llevar adelante una estrategia de negocios centrada en el cliente y en service design. ¿Qué diferencia hay entre la experiencia de usuario y la experiencia de cliente? ¿Cuáles son los principales aportes del service design a una buena experiencia de cliente?

Episode metadata supplied by the publisher feed · Published Dec 26, 2022

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#13 Experiencia de usuario y cliente con María Luisa Gutiérrez

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