#13: Guiding people and companies in telling genuine stories | Talk with Pavla Lokajova - Senior Copywriter & Storyteller

Pavla Lokajova is a senior copywriter & storyteller helping businesses to use storytelling to engage with their customers. She has interviewed more than 500 CEOs and written about their stories. Currently, she provides copywriting services to eCommerce, FoodTech, and FemTech companies. She loves to create long-format content like blog posts, case studies, whitepapers, and e-books to tell honest, unplugged stories of businesses, their industry, their teams, and customers. During this podcast episode, we're talking about Pavla's approach to writing stories, the resources & books she follows, why companies must invest in content marketing and storytelling, what's the process companies need to follow to engage better with their customers, and some examples of good approach towards copywriting. Some of the resources and links shared by Pavla are: Books On Writing by Stephen King   Living to Tell the Tale (Vivir para contarla) by Gabriel Garcia Marquez Big Magic by Elizabeth Gilbert Hero's Journey by Joseph Campbell 12 Archetypes by Carol S Pearson Heroines's Journey by Maureen Murdock Do/Story by Bobette Buster  Newsletters Irene Caselli (journalist)  Sarah Peck (writer, entrepreneur)  Dave Ursillo (writer, coach)  TED Talks Your creative genius by Elizabeth Gilbert The Danger of a Single Story by Chimamanda Ngozi Adichie Feel free to follow Pavla on LinkedIn: https://www.linkedin.com/in/pavlaloka/ --- To know more about Uppersky - you can follow us via Instagram or LinkedIn.