13: How to communicate on Linkedin to stay top of mind and attract new customers

In this insightful episode of "The Hybrid Customer Journey," Mathias Härenstam and Florian Bourguignon delve into the strategic use of LinkedIn for enhancing business relationships and growth. They explore the pivotal role of content creation, noting that 53% of decision-makers expand business after engaging with thought leadership. The discussion underscores LinkedIn's power in building trust, expanding networks, and attracting both new business and top talent. With practical tips on engaging your Ideal Customer Profile (ICP) through compelling posts and optimizing engagement strategies, this episode is a must-listen for anyone looking to leverage LinkedIn's vast potential effectively. Florian shares real-world successes, emphasizing the importance of relevance and strategic engagement.