13. How To Use Stories To Sell :: Part Two - The Star

Every story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you.  It's the customer you're trying to sell. Listen in to hear: How to cast your customer as the main character of the story Why universal desires can help you craft a compelling sales story How to "learn the lyrics" of your customer, and then sing them back to them Find Part One in Episode 12, and Part Three in Episode 14! ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com