She Sells He Sells

Can the law of attraction actually be explained by science? Life coach Naomi Kreske says yes — and once you understand it this way, you will never think about manifestation, mindset, or personal growth the same way again. You attract what you are, not what you want. That is the idea Naomi is selling, and it is one of those ideas that sounds simple until you realize how hard it actually is to live. Naomi is a certified life coach, a mom of three, and the founder of Keep Finding You. Her sell is this: we spend so much energy chasing what we want: the relationship, the career, the life - without ever asking whether we are actually showing up as someone who can hold it. And until those two things are aligned, you will keep attracting exactly what you are putting out. Not what you are wishing for. Naomi knows this firsthand. A blindsiding divorce left her a single mom of three kids, the youngest just nine months old. She spent the next decade in what she lovingly calls the Hot Mess Express. She wanted love and stability. But she was emotionally unavailable, surrounded by the wrong people, and completely unaware that she was the common denominator. It wasn't until she read a story in a book that described her own life back to her -wanting Prince Charming while doing everything that pushed him further away — that the shift began. This is not just philosophy. Naomi walks through the science - including declassified CIA files from the 1980s and measurable neuroscience - that backs up the law of attraction as a real, documented phenomenon. But more than the science, it is her story that sells it. Because she has been deep in the mess, and she found her way out by becoming someone different, not by chasing something different. She also gets into manifestation: what it actually means, the three core principles behind it, and why the hardest one (letting go and having faith) is the one most driven, achievement-oriented people refuse to do. If you have been doing all the right things - reading the books, listening to the podcasts, taking the courses - and nothing is actually changing, this one is for you. IN THIS EPISODE [0:00] Welcome — Naomi Kreske and the idea worth buying [3:30] The Sell: you attract what you are, not what you want [6:00] Naomi's story — the white picket fence that fell apart overnight [12:00] Life on the Hot Mess Express — survival mode for nearly a decade [17:00] The book, the story, and the aha moment that changed everything [22:00] What the law of attraction actually is — minus the fluff [27:00] Self-awareness: the first step and why it is a doozy [32:00] The difference between a therapist and a life coach — and when you need which [36:00] Daily practices: journaling, meditation, and the easiest entry point for beginners [40:00] The three core principles of manifestation [45:00] Letting go and having faith — the hardest principle and why it matters most [50:00] What it looks like when it is working: client stories [55:00] How to work with Naomi KEY QUOTE "I wanted love, but I was not able to hold it because I was so emotionally unavailable. I had to do the work to become a container that could hold the things I was asking for." — Naomi Kreske MENTIONED IN THIS EPISODE The law of attraction — the foundational principle that like attracts like, and what you put out is what you get back Manifestation — Naomi's three core principles: awareness, ability to receive, and faith in letting go Jay Shetty Certification School — where Naomi completed her coaching certification Keep Finding You — Naomi's free quiz: How You Get Your Sh*t Together Connect with Naomi: Instagram: @keepfindingyou Website: www.keepfindingyou.com Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast

Mom brain is real, but society is working against it. That is the idea Nicole Hackett is selling and before she even finished explaining it, Krista was done...sold - immediately. Nicole is a biochemical patent agent, a mom of two, a podcast host, and the author of the new novel Mom Brain. Her argument is this: what we casually call "mom brain" — the forgetfulness, the scatter, the feeling of being pulled in ten directions at once — is not a punchline. It is one of the most significant neurological events a woman's brain will ever go through.  Researchers can look at a brain scan and tell you which one belonged to a mother. The changes are that profound. And yet society sends women back to work four months postpartum and expects them to perform exactly as they did before. Nicole's case is that by doing that, we're not asking women to push through. We're asking them to fight their own biology. And that fight is exhausting. Nicole explains the science of synaptic pruning — the neurological process that happens during pregnancy where the brain strips away what isn't relevant to raising a child and strengthens what is. The parts of the brain associated with empathy, human connection, and reading people get sharper. Which, as Nicole points out, is not a liability. It is a superpower. It made her a better fiction writer. It made her better at her job. It changed the way she moves through the world. But Nicole is not just selling the science. She is selling the story. She wrote six books before selling her debut. She collected hundreds of rejections over years, all while building a demanding career and raising two kids under six. She goes to Starbucks every morning for an hour before her workday starts — that is where the books get written. And she talks honestly about what it costs to do all of that with a brain that is, by design, wired to be thinking about her children. The mom guilt that runs in the background while you are trying to do your job. The moment you miss muffins with mom and spiral. The realization that the guilt is not a character flaw — it is biology. And that realizing it is the first step to working with it instead of against it. This is also the episode where Krista shares her own story — going back to work full time after her first daughter, feeling like a completely different person, and being told it was just hormones. It wasn't just hormones. If you are a working mom, a postpartum mom, or anyone who has ever felt like a different person after having children and been told to just get back to normal — this one is for you. IN THIS EPISODE [0:00] Welcome — Nicole Hackett and the idea worth buying [3:15] The Sell: mom brain is real, and it is not what you think [5:30] What actually happens to a woman's brain during pregnancy [9:00] Synaptic pruning, empathy, and why researchers can identify a mother's brain on a scan [12:00] Society's expectations of postpartum women — and why they are working against biology [15:00] Nicole's Tuesday: patent agent, mom of two, author, podcast host — and Starbucks at dawn [19:30] Six books, hundreds of rejections, and the personality type that doesn't quit [25:00] Did motherhood change the writing? Yes. Here is exactly how. [30:00] Mom brain and mom guilt — why they are completely intertwined [34:00] The Solution: stop white-knuckling it and acknowledge what is actually happening [38:00] The objections: if dads can compartmentalize, why can't moms? [42:00] The Stakes: what it costs to keep treating this as a personal failing [45:00] The superpower — what mom brain gives you that you didn't have before [48:00] Mom Brain the novel: the science inside the fiction [52:00] Where to find Nicole and get the book KEY QUOTE "Your brain is now wired to focus on your children. So instead of white-knuckling it and telling yourself you shouldn't feel this way — acknowledge that you do. And then go from there." — Nicole Hackett MENTIONED IN THIS EPISODE Synaptic pruning — the neurological process that restructures a woman's brain during pregnancy Mom Brain by Nicole Hackett — available wherever you buy books, including Amazon, Barnes & Noble, and your local indie bookstore Audiobook available — and Nicole says the narrator is fantastic Connect with Nicole: nicolehackettbooks.com Connect with us: Instagram: @SheSellsHeSellsPodcast YouTube: She Sells He Sells Podcast

Love won't save your marriage. That is the idea Krista Demcher is selling in this very special episode of She Sells He Sells: Ideas Worth Buying — recorded in honor of her and Brian's 25th wedding anniversary. Not exactly the romantic pitch Brian was expecting. And yet, by the end of the episode, he's buying it. Krista's argument is simple and a little uncomfortable: two people can love each other deeply and still slowly grow apart, make a thousand small decisions that create a rift, and wake up one day in a miserable marriage. Love is not the thing that saves a marriage. Growing together in the same direction is. And that takes real work. To make the case, Krista tells a story she's never fully told on the show before: the fight. About seven or eight years ago, Brian was at a conference in Boston and Krista found out he was having quiet conversations about promotions that could have relocated the whole family — conversations she was not part of. It became the biggest argument of their marriage, a couples therapy ultimatum, and the exact moment Brian said the words that lit Krista up: "I love you and you love me — that's enough." She did not agree. She still doesn't. And she explains why. From there, the two of them walk through what has actually held their marriage together for 25 years: the Michelangelo Phenomenon (choosing a partner who sees the David in you), aligning on the direction you're growing, carving out real time together (forget date nights — try walks), using nostalgia on purpose, and building a team-of-two mentality that can withstand whatever life throws at it. They also talk honestly about the illusion of continuity — the lie we tell ourselves that we'll be the same person in 20 years — and why the version of your spouse you married is not the version you'll grow old with. That is a feature, not a bug. If you are newly married, long married, thinking about marriage, or quietly working on a marriage that has gone a little flat — this one is for you. It is part love letter, part pep talk, and part "okay fine, you're right" from Brian. IN THIS EPISODE [0:00] Welcome back — the 25th wedding anniversary episode [2:32] The Sell: love won't save your marriage [4:04] Married at 22: what we didn't know we didn't know [6:54] The Story: the Boston conference, the quiet relocation conversation, and the fight that followed [10:25] "I love you and you love me and that's enough" — the sentence that set Krista off [12:09] The couples therapy ultimatum and why love alone isn't enough [14:00] The Solution: grow together in the same direction (not in separate ones) [16:12] "You've changed" is the point, not the problem [19:06] The Michelangelo Phenomenon: choose someone who sees the David in you [25:25] Brian on the learning curve of having feelings (his words) [27:01] Forget date nights — the walk is the marriage tool that actually works [31:28] Nostalgia on purpose: telling your own love story back to each other [34:09] The team mentality — why moving away from family made our marriage [36:09] The Stakes: a miserable marriage is the real downside, not divorce [39:04] The illusion of continuity — you won't be the same person at 70 [42:24] The close: happy 25th — do you buy it? KEY QUOTE "Two people can love each other deeply — but you can make a thousand micro-decisions that push you farther and farther apart. Love isn't what saves a marriage. Growing together is." — Krista Demcher MENTIONED IN THIS EPISODE The Michelangelo Phenomenon (and Michelangelo's David in Florence) The illusion of continuity — see our earlier episode on this concept Our Hot Springs, Arkansas fall foliage trip Libby, the OG family dog — and the daily walk habit that started with her Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

The no-phones-in-the-bedroom rule is one of the most searched parenting topics right now — and one of the hardest to actually enforce. In this episode, Brian and Krista Demcher share the phone rule that changed their family, how they made it stick across three kids and nearly a decade, and why they believe it's the single most important boundary parents can set in the smartphone era. In Episode 204 of She Sells He Sells: Ideas Worth Buying, Brian makes the case that phones don't belong in kids' bedrooms — not at night, not during the day, not ever. It's not a technology argument. It's a family argument. Krista is buying it, and together they walk through the no-phone bedroom rule that kept their family from quietly fragmenting, what the research shows about teenagers and smartphones, and the moment that proved it was actually working. The data on kids and phones in the bedroom is hard to argue with. 72% of teenagers today sleep with their phones in their bedroom. Researchers connect that directly to higher rates of anxiety and depression in teenagers, disrupted sleep, and a measurable decline in the sense of connection teens feel — not just with friends, but with their own families. And beyond the research, there's a practical reality: parents have no visibility into what's happening behind a closed bedroom door. The kitchen table is a supervised space by default. The bedroom is not. Their solution was simple and non-negotiable: no phones in the bedroom. Every phone charges on the kitchen counter overnight, every night. But they were careful not to just take something away — they replaced it with something worth staying for. A sectional couch that the whole family loves. TV shows they actually all want to watch together. A family room that pulls everyone in rather than pushing them to their corners. The phone rule for kids works, they argue, when the alternative is genuinely better than the bedroom. They answer the three objections every parent raises: what about my kid's privacy, what if my kid is responsible, and doesn't restricting phones just make them a forbidden fruit? They're honest about the times the rule got bent, the moments they looked the other way, and what they'd do differently if they were starting over with younger kids today. The proof came in quietly. Their oldest daughter came home from college and followed the rule without a fight. A TikTok trend asked whether families were "bedroom families" or "living room families" — and their kids answered immediately, proudly, without ever connecting the label back to the phone rule.  And one of their daughter's friends told her, completely unprompted, that her dream was to grow up and have a family just like theirs.  If you're a parent trying to set phone limits for kids, wondering whether a no-phone bedroom rule is worth the fight, or just trying to keep your family from disappearing into their screens — this one is for you. IN THIS EPISODE [2:00] Intro: We preview the sales message and walk through the 5 S's [3:00] The sell: no phones in kids' bedrooms — not at night, not during the day, not ever [4:00] The story: giving Ava a smartphone at twelve and watching the family start to fragment [8:00] The control spiral: checking search history, reading texts, and parenting your oldest kid without a roadmap [10:00] The secret viral account: a Lay's potato chip parody TikTok page nobody knew about until it already had a following [11:00] The solution: the no-phone bedroom rule — what it looks like in practice, and where the exceptions live [18:00] The couch principle: if you're setting phone limits for kids, give them somewhere worth staying instead [22:00] How to find a show the whole family will actually watch together — and why that matters more than you think [25:00] The stakes: 72% of teenagers sleep with their phones in their bedroom — and what the research says about anxiety, depression, and screen time [27:00] Three objections answered: privacy, responsibility, and the forbidden fruit argument [35:00] The success: Ava comes home from college, the living room family TikTok moment, and the compliment from Emme's friend that said everything [38:00] Do you buy it? MENTIONED IN THIS EPISODE Arhaus, the Kipton sectional — a.k.a. "Kip" Ryan Trahan's 50 States in 50 Days — available on Amazon Prime The "living room family vs. bedroom family" TikTok trend Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

Your five-year plan might be the thing standing between you and the life you actually want. In Episode 202 of She Sells He Sells: Ideas Worth Buying, Krista makes the case that rigid goal setting — including the SMART goals framework, the career roadmap, the color-coded five-year plan — creates a kind of tunnel vision that costs you the best opportunities of your life. It's not an argument against ambition. It's an argument against the blinders. Krista starts in 2003, sitting in a classroom in Norman, Oklahoma, newly married, newly enrolled in a counseling program, and already quietly aware that maybe this wasn't quite right. She mapped out the plan anyway — full-time counseling career, school setting, rise through the ranks — because that's what you do when you've invested the time and the money. Then a part-time motivational speaking job came along that was absolutely not in the plan. She took it. And that one detour cracked open the version of her life that exists today. From there, the episode gets into the research. Locke and Latham — the two psychologists who literally invented goal-setting theory — found in their own work that rigid, specific goals create tunnel vision. Studies show only 10% of people actually achieve their ambitious goals. And the NASA Mars Ingenuity drone, originally tasked with five test flights in 30 days, ended up completing 72 missions over three years. If someone had stopped it at the goal line, they would have missed 93% of what it was capable of. Brian isn't letting this one go easy. He comes in with the map objection, the measuring stick objection, and a standing argument that salespeople cannot operate without a quota. Krista has answers. The destination matters...the single route doesn't. The solution isn't to stop planning. It's to take the blinders off — to know what you want your life to feel like, what you want to be known for, what actually energizes you — and then stay open to the lanes that pull up alongside you while you're moving. "Your five-year plan isn't a roadmap. It might be a trap." IN THIS EPISODE [4:00] Intro: Krista previews her case and sets up the episode [5:00] The sell: your five-year plan is holding you back — and it almost kept Krista from all of this [7:00] The story: Norman, Oklahoma, 2003. A counseling degree, a five-year plan, and a part-time speaking job that changed everything [13:00] What it felt like to break the plan — the guilt, the excitement, and why Krista wrestled with both for years [15:00] Brian's career path: economics, military, med device, biotech, and back to mission-driven work — what the thread actually is [19:00] The solution: vision over plan, lanes over blinders, and three questions worth asking yourself [23:00] The Stanford Odyssey Plan and why episode 199 connects directly to this one [25:00] The research: Locke and Latham on tunnel vision, the 10% stat, and what the NASA Mars drone accomplished when nobody stopped it at five [31:00] Brian's objections: I need a map. I need a measuring stick. What do I do instead? [34:00] Micro goals, the becoming board, and why the doing is the gift KEY QUOTE "Your five-year plan isn't a roadmap. It might be a trap." MENTIONED IN THIS EPISODE SMART Goals framework — Locke and Latham goal-setting theory Stanford Odyssey Plan — designing three versions of your life (She Sells He Sells Episode 199) NASA Ingenuity Mars drone — 5 missions planned, 72 completed The becoming board — an alternative to the vision board ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

Fake it till you make it is amazing advice. Krista Demcher is here to make that case — and she's bringing Nike, Taylor Swift, and brain science to the table. In Episode 201 of She Sells He Sells: Ideas Worth Buying, Krista flips the script on Brian's argument from last episode and pitches fake it till you make it as one of the most powerful permission slips in the personal development toolbox. It's not a fraud strategy. It's not a character flaw. It's a six-word reminder that ready is a decision, not a feeling. Krista starts where she knows best: the origin story of this podcast. Back in 2018, she and Brian were doing Facebook Lives about sales and storytelling. People kept telling them they should start a podcast. And they kept saying no — because they didn't know how. They weren't ready, so they faked it. They told people they were starting a podcast before they knew what that meant, sat down in front of two mics on a table in a room they called Studio D, and figured it out as they went. Episode 201 is proof it worked. From there, Krista makes the connection to Nike. The slogan "Just Do It" — responsible for driving Nike from $877 million to $9.2 billion in revenue over a decade — was written the night before the pitch meeting by Dan Wieden of Wieden+Kennedy. He walked into that room faking his confidence. Fake it till you make it and Just Do It, Krista argues, are in the same category. She also brings in Taylor Swift's anthem "I Can Do It With a Broken Heart" from The Tortured Poets Department — a song that uses the phrase verbatim and has become an anthem for millions. The science backs her up too. Self-talk builds neural pathways. When you tell yourself you're capable before you feel capable, your brain starts building the circuitry to match. Krista walks through what goes through her head before she steps on stage to give a keynote — because faking confidence isn't dishonest, it's how you act your way into a new way of feeling. The stakes are real. Bronnie Ware, a palliative care nurse who wrote The Top Five Regrets of the Dying, found that the number one regret of people at the end of their lives was not having the courage to go after what they really wanted. A Cornell University study found that 76% of people's biggest regret is not fulfilling their ideal self. For Krista, fake it till you make it is the antidote to ending up in that 76%. Brian isn't convinced without a fight. He comes in with four pointed questions about ambiguity, a reference to Switch by Chip and Dan Heath, and a standing objection from last week. Krista has answers for all of them. This is the She Sells episode in the rebrand of She Sells He Sells — and Krista makes her case with the same confidence she's been faking since 2018. IN THIS EPISODE [0:00]  Intro: Krista previews her case, explains the 5 S's, and gives you the roadmap for today's episode — including the part she wants you to sit with [3:10]  Krista's sell: fake it till you make it is amazing advice — and it is just not that deep [4:00]  The setup: it's a six-word permission slip, not a fraud strategy — and anyone who disagrees is yucking the yum [5:18]  The Story: back to 2018. How Krista and Brian went from Facebook Live to 200+ episodes as podcast hosts — scared, unprepared, and faking it from day one [9:00]  What Studio D looked like at the beginning, why they told people they were starting a podcast before they knew how, and what happened when they showed up anyway [10:53]  The Nike connection: the real origin story of "Just Do It" — and why Dan Wieden walking into that pitch meeting sounds a lot like fake it till you make it [13:03]  Taylor Swift's anthem: why I Can Do It With a Broken Heart is fake it till you make it in three minutes and forty seconds — and what that song is actually about [16:22]  Brian plants a seed: Switch by Chip and Dan Heath, the food pyramid, and why vague advice doesn't drive change (or does it?) [17:01]  Brain science: self-talk builds neural pathways. What you tell yourself before you walk into the room changes what happens in the room. [17:21]  The keynote example: what actually goes through Krista's head before stepping on stage — and why faking confidence isn't just okay, it's sometimes the whole point [19:40]  The Stakes: the Top 5 Regrets of the Dying (Bronnie Ware) and the Cornell study that found 76% of people's biggest regret is not fulfilling their ideal self [22:00]  Brian's four-question challenge: is fake it till you make it too ambiguous to be effective advice? [26:00]  Krista's close: context matters, ready is a decision not a feeling, and nobody is going to prison [27:27]  Faking it in marriage, parenting, and every other role that comes with no instruction manual [32:19]  The vote: do you buy it? KEY QUOTE "Ready is a decision, not a feeling." MENTIONED IN THIS EPISODE Switch by Chip and Dan Heath Nike's "Just Do It" — origin story of the slogan (Dan Wieden, Wieden+Kennedy) Taylor Swift, I Can Do It With a Broken Heart (The Tortured Poets Department) The Top Five Regrets of the Dying by Bronnie Ware Cornell University study: 76% of people's biggest regret is not fulfilling their ideal self "Ready is a decision, not a feeling" — Krista Demcher   MISSED LAST EPISODE? Brian made the case against fake it till you make it in Episode 200. You need both sides to vote. ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

Fake it till you make it is terrible advice. That's the argument Brian Demcher is making in this episode of She Sells He Sells — and he's got a billion-dollar case study to back it up. In the relaunch episode of She Sells He Sells: Ideas Worth Buying, Brian makes a bold pitch: the phrase "fake it till you make it" isn't just overrated career advice — it's a mindset that quietly chips away at your integrity, your reputation, and your results. And Krista Demcher? She's not buying it. At least not at first. Brian traces the idea back to one of the most infamous business collapses in recent history: Theranos. Founded in 2003 by Elizabeth Holmes, the company raised $1.3 billion across 11 funding rounds on a premise her own professor told her was scientifically impossible. Holmes modeled her appearance, her voice, even her wardrobe after Steve Jobs — performing the part of a visionary while knowingly building on a lie. She ended up in federal prison. Is that the extreme end? Sure. But Brian argues that fake it till you make it sets a dangerous precedent for how we think about confidence, career growth, and personal integrity — especially for people just starting out who are already battling self-doubt and imposter syndrome. The alternative? Lean into your why, not your lie. That means building real confidence through hard work, purpose, and authenticity — not performing a version of yourself you haven't earned yet. Brian walks through why integrity, honesty, and a clear sense of purpose are the actual foundations of a sustainable career, and why Franklin Covey's four pillars of credibility (integrity, purpose, capabilities, results) don't leave any room for the word "fake." Krista brings the debate. She makes the case that not everything fake is bad — lab-grown diamonds, anyone? — and pushes back on whether Brian is taking a simple mantra way too seriously. Their conversation covers reputation management in the modern career landscape, the unrealistic timelines fake it till you make it sets for people, and what it actually looks like when someone builds a career on honesty and work ethic instead of performance. By the end, both hosts agree on more than they expect. But the verdict on the phrase itself? That's up to you.  This is Episode 200 of She Sells He Sells — the first episode of the rebrand — and it kicks off with the debate that's been living in the Demcher household for years. Tune in next week for Episode 201, where Krista argues the other side. IN THIS EPISODE [0:00]  Intro: Krista explains the 5 S's framework and previews what Brian is selling today — and where to listen for the good stuff [2:10]  Welcome back to the rebrand — Brian states his sell and Krista tells him immediately she's not buying it [3:37]  The Story begins: a startup founded in Palo Alto in 2003 raises $1.3 billion across 11 funding rounds and 300+ investors. Then it all falls apart. The Theranos and Elizabeth Holmes story. [8:22]  Krista pushes back: is this actually fake it till you make it, or is it fraud — and does it matter? [9:57]  The Solution: integrity, honesty, purpose, and passion — and the phrase Brian came up with: "Lean into your why, not your lie." [12:24]  The debate gets interesting: Krista makes the case that fake isn't always bad. Lab-grown diamonds, a #1 Dad trophy, and a hypothetical fake Rolex walk into the argument. [16:51]  The Stakes: your reputation is everything in the modern professional world — and fake it till you make it chips away at the one thing you can't buy back [21:17]  What success actually looks like: a strong sense of self, less pressure, and a reminder from the smartest person Brian knows — "real beats perfect every single time" [25:43]  The close: do you buy it? Cast your vote. KEY QUOTE "Lean into your why, not your lie." MENTIONED IN THIS EPISODE Theranos and Elizabeth Holmes Franklin Covey's Four Pillars of Credibility: integrity, purpose, capabilities, results "Real beats perfect every single time" — Krista Demcher DON'T MISS EPISODE 201 Krista flips it. Same topic, completely different verdict. You'll want both sides before you vote. ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

After 199 episodes, we took a break. We asked hard questions about what this show was really supposed to be. And we came back with an answer: She Sells He Sells: Ideas Worth Buying is back on April 6th, and it's a whole new show! Every episode, we bring you one bold, defensible idea wrapped in sales, communication, and persuasion skills - the ones that actually move people. It might be something you've never considered before, or something you've always believed but never heard argued this well. We're talking goal setting keeping you stuck, kids under 16 and social media, whether Daniel LaRusso was actually the villain in Karate Kid, and more! Bold ideas, real conversation, and a persuasion framework that's going to rewire how you communicate - in your business, your relationships, your life. Because sales skills are life skills, and we're ready to prove it. Subscribe now, drop a review if you're excited, and we'll see you April 6th! ____ Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

Welcome to episode 199 and a big announcement! After nearly four years of never missing a Monday since launching in April 2022, we're taking a brief hiatus. But before we go, we're pulling back the curtain on everything: why we failed our big 2025 goal to double our podcast downloads, what we're learning about the difference between goal setting and feeling setting, and how the Odyssey Plan from Stanford's Design Lab is reshaping the next chapter of She Sells He Sells (and our lives). If you've ever wondered whether it's time to stay the course, take a calculated risk, or blow it all up and start fresh—this episode is your roadmap. Plus, Brian announces a major career change after 20 years in health tech, and we get real about midlife pivots, entrepreneurship journey, and what it means to experience failure without being a failure. Listen in to hear: Why Brian's back after his "forced vacation" from the Acorn HR team The profound message guiding our 2026 pivot: "All of us contain more liveliness than one lifetime permits" Why we failed our goal to double podcast downloads in 2025 and what we learned The Michael Phelps principle: Why people who achieve great things aren't necessarily better than you Our big announcement: Taking our first Monday break since launching and what's changing The Odyssey Plan from Stanford Design Lab explained: 3 scenarios for designing your next 5 years Scenario 1 (Status Quo), Scenario 2 (Calculated Risk), and Scenario 3 (Magic Wand)—and how to know which is right for you Brian's major career announcement leaving health tech after 20 years Why this is called "Odyssey Planning" not "Finish Line Planning" The danger of hyper-focused goal setting and why it makes you miss incredible opportunities Dave Evans' simple formula: Get curious. Talk to people. Try stuff. Tell your story. PRO TIP after listening: Try the Odyssey Plan exercise this week. Map out your three scenarios for the next 5 years, rate them on excitement level (feelings, not logistics!), and identify one small step toward the scenario that feels most alive. We're coming back in Q1 2026 with Episode 200, a fresh format, and bigger ideas. Want to help shape what's next? DM us @shesellshesellspodcast and tell us what you want more (or less) of! Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Feeling stuck in your online business or wondering how to pivot your business strategy? In this solo episode, Krista shares her business pivot story and how content creation became the path to brand partnerships, speaking opportunities, and diversified revenue streams - all without going viral or building a massive following. This isn't a typical content creator success story. Krista's Instagram grew by only 1,100 followers and her TikTok still has under 1,000 followers. But she landed brand partnerships with KiwiCo, Nuuly, Function Health, PrepScholar, and more. She shares the Michell C. Clark quote that changed her entire approach: "You don't need another rebrand in 2026 - you need a reunion with the version of yourself who knew what brought you joy before the world taught you to monetize it." Listen in for: - How to pivot from group coaching and memberships to consulting while building a personal brand through content - Why she stopped asking "is this scalable?" and started asking "do I enjoy this?" - a mindset shift for entrepreneurs T- he real numbers: modest social media growth that led to major brand partnerships and business opportunities - 5 actionable content creation tips for your own business pivot and personal brand building Why women entrepreneurs over 40 have a unique advantage as content creators and influencers - Content strategy tips: how to let content stand alone instead of always selling your offers Whether you're a coach, consultant, or online business owner feeling misaligned with your current business model, this episode gives you permission to pivot and practical content creation strategies to build your personal brand authentically - no viral moments required. What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast Follow Krista on Instagram: @kristademcher Follow Krista on TikTok: @kristademcher

Selling the transformation, not the transaction, is what separates amateur storytelling from sales stories that convert. In this final part of our Stories That Sell framework, you'll learn how to help customers envision who they become after working with you - not just what they get. Most entrepreneurs default to listing features and benefits: "You'll get 6 modules! It includes templates!" But transformation-based selling focuses on the shift, the change, the new version of your customer. When you master selling transformation through stories, closing sales becomes effortless. In this episode we cover: - How to sell transformation instead of features and benefits - Why customers buy identity shifts, not products or services - Tapping into feelings instead of features when selling - Real-life examples of transformation-based sales storytelling - The complete story-selling formula in action - How to help customers visualize their future selves This is Part 4 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Part 2 (Episode 195): Make Your Customer the Hero Part 3 (Episode 196): Become the Trusted Guide Originally released in 2022, this story-selling framework has helped thousands of entrepreneurs learn how to sell with stories that actually convert. Use these 4 parts together to transform your sales approach and turn content into customers. --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast Finished the series? Share these 4 episodes with an entrepreneur who's ready to master storytelling for sales!

If your customer is the hero of your sales story, then you are the guide. Learning how to position yourself as the trusted guide is essential for selling with stories that build authority and close sales. In Part 3 of our Stories That Sell framework, we break down how to position yourself as the credible expert without sounding like you're bragging. You'll learn the guide role in sales storytelling - think Yoda to Luke Skywalker or mentor to hero - and how this positioning builds trust and drives conversions. In this episode we cover: - How to position yourself as the guide in your sales stories - Building authority and credibility through storytelling for sales - The difference between bragging and establishing expertise - Using third-party stories to create trust with potential customers - Why the "cost of doing nothing" is your most powerful sales tool - Real examples of guide positioning that converts browsers into buyers This is Part 3 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Part 2 (Episode 195): Make Your Customer the Hero Part 4 (Episode 197): Sell the Transformation - COMING SOON Originally released in 2022, this story-selling system has helped thousands of entrepreneurs master sales storytelling and increase revenue through better positioning. ---- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast Ready to master sales storytelling? Share this guide positioning episode with an entrepreneur who needs help selling with confidence!

Learning how to sell with stories means making your customer the hero, not yourself. This is the biggest mistake in sales storytelling - entrepreneurs focus on their own journey instead of their customer's transformation. In Part 2 of our Stories That Sell framework, we break down customer-centric storytelling techniques that actually convert. You'll learn how to craft sales stories where your customer sees themselves as the main character while you position yourself as their guide. In this episode we cover: - How to make your customer the main character in your sales stories - Customer-centric storytelling techniques for better conversion - Using universal desires to craft compelling sales narratives - The "learn the lyrics" method for understanding your customer's language - Real sales story examples that put customers first This is Part 2 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Part 3 (Episode 196): Become the Trusted Guide - COMING SOON! Part 4 (Episode 197): Sell the Transformation - COMING SOON! Originally released in 2022, this storytelling for sales series has helped thousands of entrepreneurs transform their content into customers. ---- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast Found this helpful? Share this storytelling for entrepreneurs episode with someone who needs it!

You know you need to use stories to sell. But here's the problem - most people share their daily life and wonder why it's not leading to sales. Here's the truth: not all stories sell. But the ones that DO all have 3 core elements in common. In this episode, we're breaking down those 3 elements, common mistakes that make stories fall flat, and real examples of sales stories done right. We're bringing back our most-requested content - our complete 4-part series on how to sell with stories. Originally released in 2022, these episodes have been downloaded hundreds of times and form the foundation of everything we teach about storytelling in business. Whether you're new here or need a refresh, this is your story-selling masterclass. In this episode we cover: - The 3 essential elements every sales story needs - Why personal stories aren't converting to sales (and how to fix it) - Common storytelling mistakes that kill engagement - Real sales story examples that actually work - How to turn content into customers using strategic storytelling This is Part 1 of our 4-part "Stories That Sell" framework: Part 2 (Episode 195): Make Your Customer the Hero - COMING SOON! Part 3 (Episode 196): Become the Trusted Guide - COMING SOON!  Part 4 (Episode 197): Sell the Transformation - COMING SOON!  If you're posting consistently but not seeing sales, this storytelling series will change everything. ---- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast Enjoying the show? Leave us a review and share this episode with someone who needs to learn how to sell with stories!

The holiday selling season is here, and it's tempting to default to discount-driven, spec-heavy messaging. 40% off! Buy one get one! Limited time only!  But here's the problem: when you lead with specs, you commoditize your business and become instantly forgettable. In this episode, Krista makes the case for why stories should always lead over specs, especially during the holidays.  From the legendary Demcher family "Guess Who Board" (a hilarious inside joke involving waiters, grocery store strangers, and misspelled group chats) to real-world examples for photographers and service providers, this episode will completely shift how you approach your holiday marketing. The bottom line? Holiday sales don't have to be transactional one-night stands. You can create buzz, drive revenue, AND build long-term customers who come back in 2026 and beyond. Listen in for: The story behind the Demcher family "Guess Who Board" and what it teaches us about creating memorable moments [01:00] Why leading with specs commoditizes your business and makes you forgettable [06:30] A step-by-step example of how a photographer can lead with story during holiday promotions [11:21] The 60/40 rule: How to balance storytelling with transactional messaging this time of year [20:55] How to "meet people where they are" without abandoning your brand story [21:01] Why different buyer types need different messaging—and how to serve them all [23:22] The brand awareness pyramid: How storytelling keeps the right people engaged until they're ready to buy [26:21] What car commercials can teach you about layering your holiday messaging [24:56] Whether you're a photographer, coach, product-based business owner, or service provider gearing up for Black Friday and the holiday rush, this episode will help you stand out in a sea of sameness. Related Episodes: Episode 87: Black Friday Sales Do's + Don'ts Episodes 12-15: How To Use Stories To Sell (Four-Part Series) Episode 132: An Easy Way To Change The Way You Tell Stories Forever What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

What happens when you stop overthinking and just launch? Alex Schinasi, founder and CEO of Hulken Bags, turned a family invention into a viral sensation with zero VC funding and a whole lot of guts. In this episode, Alex shares the wild journey of building Hulken—from 50 bags in her apartment during COVID to creating an entirely new product category: the rolling tote bag. She gets real about dealing with copycats, why "schlepping made easy" became their rallying cry, and how moving fast became her secret weapon. If you're sitting on a business idea waiting for the "perfect time" to launch, this conversation will light a fire under you. Listen in for: How Hulken went from a family project to a cult-favorite brand without VC funding [06:00] The origin story behind "schlepping made easy" and why emotional core messaging matters [03:29] Why speed is the most important factor in launching a successful business [45:03] How one article in The Strategist during COVID changed everything [09:00] The reality of dealing with copycats and how to protect your brand value [40:00] Why customer obsession (reading EVERY comment and DM) fuels product innovation [30:00] The power of influencer marketing done right—authentically and organically [32:00] Alex's challenge to aspiring founders: Launch in one week, not one month [45:52] Whether you're an entrepreneur sitting on an idea, a founder scaling your business, or someone who just loves a good underdog story, Alex's insights will inspire you to stop waiting and start moving. Connect with Alex: Instagram: @alexschinasi Shop Hulken Bags: https://hulken.com/ ---- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Are your Instagram Stories actually making you money? Or are they just random photo dumps that disappear after 24 hours?  In this juicy sales snack episode, Krista spills the tea on the 10 biggest Instagram Story mistakes that are killing your sales, and exactly how to fix them. Play along with the "put a finger down" game to see how many of these mistakes you're making. Listen in for: Why talking to the camera for more than 2 minutes is tanking your views (RIP attention spans!) [7:19] The "story flow" secret that keeps people watching from beginning to end [9:48] Why resharing every tagged story is making you look lazy (ouch, but true) [12:03] The link sticker trap that's secretly sabotaging your reach [16:24] How to use engagement stickers to hack the algorithm [18:49] The game-changing hack of batch-creating vs. posting throughout the day [27:33] Why your random coffee-to-workout dumps need a storyline ASAP [28:49] The house buying analogy that'll change how you think about Stories forever [31:11] And more! Krista's used her Instagram Stories framework to sell $1,200 in just 10 minutes, book speaking gigs, land brand deals, and build a multi-million dollar business. Learn how in the InstaStories Lab:  https://kristademcher.kartra.com/page/instastorieslab 4 weeks. Live coaching. All the templates, tools, and an AI bot to make it stupid-easy! Week 1: Quick wins + what's actually working in 2025 Week 2: Building that sticky brand recognition Week 3: The "Sell in a Day" system Week 4: Multi-day launch sequences that don't feel repetitive Investment: Less than your average grocery run (seriously) —---------------------------------------- Join the Insta Stories Lab: https://kristademcher.kartra.com/page/instastorieslab 

What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand. Jen's business was born out of her struggles with mental health and chronic pain, and in this raw, honest conversation, she shares how focusing on what she CAN do (instead of what she can't) led her to create a thriving business celebrating Schuylkill County pride through wearable joy. This episode is especially meaningful as it airs during World Mental Health Awareness Week. Krista's vulnerability in sharing her own mental health story last May prompted Jen to reach out, which led to them working together—and now Jen is paying that forward by inspiring others with her story. Listen in for: The SHE SELLS message behind Nora's Pawsome Tees (05:09) How Krista's mental health episode prompted Jen to reach out and share her own story (18:47) What made Jen terrified to show her face on camera and in videos (24:41) Her best advice: "Don't think about it, just do it" - the three-take rule (32:03) Why she almost gave up on graphic design completely before starting this business (36:54) Starting with silly stories: The decorated cabbage tale and finding your micro-moments (43:04) Why small businesses can't compete with Walmart on price, but can win on personal connection (48:25) The importance of repeating your message again and again (51:22) Connect with Jen: Website: NorasPawsomeTees.com Instagram: @noraspawsometees TikTok: @noraspawsometees Facebook: NorasPawsomeTees --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this raw and vulnerable third annual birthday episode, Krista turns 47 and challenges everything we think we know about success, timing, and being "behind" in life. Spoiler alert: If you're in your 40s, 50s, or beyond and feel like you haven't hit your stride yet, you're not late...you're right on time.   Using the metaphor of the oak tree, which doesn't hit its prime acorn production until ages 50-80, Krista makes the case for embracing being a late bloomer and why your most productive, impactful years may still be ahead of you. Listen in for: The hard questions of midlife: "What am I doing this all for? Are my dreams really possible?" [06:58] How this past year looked different than any other in 15 years of entrepreneurship [11:04] The major life events that forced constant hustling and why there was never space until now [13:28] Why hustling hard was actually a mask for not pursuing the real dream [18:34] The statistics that prove you're not alone in feeling behind (hint: 57% of workers feel behind on retirement) [22:13] The oak tree metaphor that will change how you think about your timeline [24:19] Why years 50-80 are the oak tree's PRIME producing years (not 20-40 like society tells us) [26:49] How optimizing your "acorn production" creates a legacy that lasts 300+ years [29:28] Famous late bloomers who didn't hit their stride until their 40s, 50s, and 60s [31:46] Krista's late bloomer goal and why she's reclaiming the narrative [35:54] Whether you're questioning your timeline, feeling behind on your dreams, or wondering if it's too late, this episode is your reminder that life is long and your best work may still be ahead of you. Dedicated to: Kate Morgalis (October 9, 1978 - February 2, 2023) "They say it's your birthday, it's my birthday too, yeah." - The Beatles ------ What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast DM Krista your late bloomer goal: @kristademcher or @shesellshesellspodcast                                                                         

What if we told you that fun isn't just nice to have - it's actually essential for happiness? That's exactly what Krissy and Michael Chin, the married co-founders behind CHooZ FUN, believe and live by every single day.   In this special four-person episode (a She Sells He Sells first!), we dive deep into the story behind their hot pink Cybertruck-driving, mindset-focused lifestyle brand that's turning heads and changing lives one "yes" at a time.   From Michael's 20-year journey with the phrase "choose fun" that started at an EDM festival to Krissy's entrepreneurial background building million-dollar businesses, this couple has combined their unique skill sets to create something truly special - a movement disguised as a merch company.   Listen in for:   Why fun literally rewires your brain for happiness and the science behind it [07:00] The festival story that launched a movement: slap bands, weddings, and unexpected connections [12:30] How a hot pink Cybertruck became their best marketing tool (and why strangers stop them everywhere) [21:00] The difference between living life and living a life you'll remember [10:20] Why "saying yes more" is the simplest definition of fun [36:50] The Yesterday Challenge: 7 days to help you prioritize fun in your life [46:40] How to work as a married couple without losing your minds (or your marriage) [41:50] Why choosing fun becomes even more important in our current social media-driven world [34:40]   Whether you're stuck in a routine, feeling like you've lost your spark, or curious about turning your values into a business, this conversation will inspire you to choose fun today.   Shop Chooz Fun: https://choozfun.com/ Take the YEStoday Challenge: https://choozfun.com/pages/yestoday-challenge Instagram: @choozfun

Instagram Stories are the most underutilized tool for nurturing your audience, but most people are wasting this prime real estate by photo dumping random life moments.   In this solo episode, Krista teaches you why IG Stories viewers are your hottest audience and reveals a simple 3-step framework to transform boring daily moments into compelling brand-building content that creates real connection.   Listen in for:   Why Instagram Stories have two distinct functions: building connection vs. direct selling [06:51] The problem with "just share your life" advice and why it leads to boring content [09:20] How to think like a director and find stories in your everyday moments [14:07] The 3-step micro moment storytelling framework: Observe → Real Life Moment → Core Message [18:54] Real examples from Krista's Stories: Monday affirmation, late night newsletter, and family photos [22:28] Why you should want to binge your own Stories content if you're doing it right [16:32] How 3-4 story slides per day can build genuine thought leadership [35:39]   PRO TIP after listening! Try the 3-step framework in your Stories today: Find one observation from your week, connect it to a real moment, then whittle it down to a core message your audience can relate to.   Ready to master Instagram Stories for your brand? Follow Krista @kristademcher to see these patterns in action and join the waitlist for upcoming Stories templates and support!   Follow Krista on Instagram: @kristademcher   Join the waitlist for Instagram Stories templates: https://kristademcher.kartra.com/page/fall2025waitlist   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Sometimes everything can change in one moment! In this episode, Krista and Brian share their experience at an Orioles vs. Dodgers game that became a powerful lesson about tipping points, momentum, and belief.   After catching up on life updates- Brian's new role at a healthcare data analytics company and the emotional process of sending Ava off to college - they dive into an incredible baseball story that perfectly illustrates how one person can shift the energy of 30,000 people in an instant.   From Jackson Holliday breaking up a no-hitter with one swing to companies like Lego, Netflix, and Starbucks finding their own comeback moments, this episode explores how entrepreneurs can recognize and create their own game-changing moments.   Listen in for:   - How Brian's new role in healthcare data analytics is redefining ROI for patients [03:00] - The emotional experience of dropping Ava off at Syracuse [07:49] - Why Jackson Holliday's home run changed everything in 8 seconds [21:58] - How Lego went from $800 million in debt to global success by going back to basics [31:03] - Reed Hastings' bet on Netflix streaming when everyone said go back to DVDs [35:38] - Howard Schultz closing 900 Starbucks stores to refocus on company values [40:20] - Why you control the energy and momentum in your business [42:41] - How belief in yourself is the one characteristic all successful entrepreneurs share [45:04]     Whether you're facing tough times in your business or looking for that breakthrough moment, this episode reminds you that you are your own Jackson Holliday, and it only takes one swing to change everything.   -----   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcastRetryKD

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!   It's back-to-school season, and whether you have kids or not, September brings that fresh-start energy that feels even more motivating than New Year's. But here's the entrepreneurial paradox nobody talks about: when you finally have more time, you often get LESS done.   In this solo episode, Krista gets real about why "more time equals less productivity" for entrepreneurs and shares the exact time management strategies that helped her build her business during just 2-hour windows when her daughter was in preschool.   Listen in for:   - Why entrepreneurship without boundaries is pure chaos (and how to fix it) - The "perfect week" concept that will revolutionize your calendar - Krista's "onstage vs. backstage days" system for maximum productivity - How to use the Pomodoro method to get laser-focused - The mindset shift that turns time protection into self-love - Why people actually respect your boundaries (when you're confident about them)   If you don't protect your time, no one else will. This episode gives you the tactical strategies to defend your calendar like your sanity depends on it, because it does.     Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever.   In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 minutes of writing in her Notes app during one of the hardest moments of her life reached over 61k views, got 94% non-follower reach, and even earned a like from bestselling author Elin Hilderbrand!   The best content comes from the heart, not the head. It doesn't come from AI prompts or "30 pieces of content in 30 minutes" solutions. When you lead with your heart and take off the masks, you create real connection - and that's what sells.   Listen in to hear:   - The 20-minute Notes app writing session that became Krista's most viral post ever [04:49] - How one vulnerable post reached 61K views with 94% being complete strangers [15:25] - The exact metrics behind content that got 200 new follows and 873 saves [15:25] - How to turn your scariest, most vulnerable moments into your most engaging content - Why "30 pieces of content in 30 minutes" AI solutions are making everyone sound cheap and forgettable [29:20] - The Taylor Swift quote about your energy being "expensive" and how to handle critics [24:46] - Krista's simple test: "Will this help someone feel less alone?" - and why that's all that matters - And more!   ---   Join the ACORN storyselling program, Sell Anything HERE: https://www.kristademcher.com/sellanythingsignature-1   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Grab your tissues (again) because Part Two of this conversation gets even more real and raw.   Krista and Ava are talking about the stuff that keeps parents up at night and makes teenagers stress-cry in their cars. The college application process in 2025, long-term relationships in high school, friendship drama (and how to avoid it), and the fights that actually made their mother-daughter relationship stronger.   This episode is honest about the hard parts - like when everyone else seemed to know where they were going to college and Ava was still waiting to hear back from schools. Or how expensive everything is right now and what that means for families making these huge decisions. But it's also hopeful because watching your kid figure out how to navigate all of this? It's pretty incredible.   What they're covering:   - The college application stress that almost broke them both - Ava's approach to friendships that eliminates most of the drama - The parenting mistakes Krista is still making (and the ones she's learned to let go) - Why Ava's not scared to be five hours away from home - The fights they've had that would probably make good reality TV   Ava's heading to Syracuse for Television, Radio & Film, and honestly, after listening to this episode, you'll understand why she's going to crush it.   Keep up with Ava: Instagram: @avademcher   ---   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Grab your tissues - this one will give you all the feels.   Krista's oldest daughter Ava is back on the podcast, and honestly, it's hard to believe how much has changed since she was here three years ago as a 15-year-old. Now she's 18, heading to Syracuse University on the day this episode airs, and has become this incredibly self-aware, persistent, and frankly hilarious young woman.   They're talking about everything - and we mean everything. The good, the bad, the moments that made them both cry, and the decisions that completely changed the trajectory of Ava's high school experience. If you've ever watched your kid struggle with something that wasn't serving them anymore, or if you're a teenager trying to figure out who you are when everything feels uncertain, this conversation is for you.   What they're diving into:   - Why she walked away from competitive dance after 11 years (and how scary that actually was) - Why being a student at a culturally diverse school was so important to her - Her car accident, the months without independence, and how it actually made her stronger - The job hunt story that might make you want to hire her immediately - Why she thinks "cutting the umbilical cord" is the best parenting advice ever   Fair warning: Ava's personality is BIG in this episode. She came with jokes, coffee through a straw, and zero filter. Basically, it's one big audition for her future spot on SNL.   Follow Ava's journey: Instagram: @avademcher   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers. This conversation is packed with insights on why traditional sales training often falls short, how to cut through information overload, and why the value of salespeople is actually increasing in our oversaturated world. Listen in for: - Why information overload is killing sales confidence (and what to do instead) - The critical difference between sales training and sales enablement - How to build alignment between marketing messages and actual sales conversations - Why sellers are more valuable than ever in an oversaturated, over-informed world - The three pillars every successful salesperson needs: belief, confidence, and pride - How AI listening tools are revolutionizing sales coaching and frontline insights - Why customers aren't "tire kicking" - they're lost in the wilderness and need your expertise - The modern approach to consultative selling that actually works in 2025 - How to translate marketing speak into conversations that close deals - Why focusing on customer outcomes beats following cookie-cutter sales processes Whether you're a sales leader looking to improve team performance, an entrepreneur trying to sell more effectively, or someone who wants to understand how sales really works in today's marketplace, this episode delivers practical strategies you can implement immediately. Website: http://www.innerviewgroup.com LinkedIn: https://www.linkedin.com/in/christopherewallace/ --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

We're switching things up today with a special reair! This is an interview Krista did as a guest on Holly Haynes' Crush the Rush Podcast that perfectly captures why selling doesn't have to feel scary or overwhelming.   Holly and Krista dive into the real truth about selling as a solo entrepreneur, especially if you consider yourself an introvert. From shifting your sales mindset to using your natural storytelling abilities, this conversation is packed with actionable insights that will transform how you think about selling your offers.   Listen in for:   - Why thinking of sales as "service" changes everything - The secret superpower that introverts have in sales situations - How to craft stories that naturally lead people to want to work with you - Real talk about selling without big teams, fancy funnels, or complicated systems - What's coming in 2025 for sales (hint: being authentically human wins) - How to have sales conversations that feel like genuine connections - The mindset shifts that eliminate the "icky" feeling around selling   Whether you're preparing for a launch, trying to book more clients, or just want to feel more confident talking about what you do, this episode will give you the tools and confidence to sell in a way that feels completely authentic to you.   Originally aired on the Crush the Rush Podcast   Connect with Holly: Instagram: @thehollymariehaynes Website: www.hollymariehaynes.com

It's Summer and many people are just really not feeling like they want to create content because you're living your best life, on vacation, or working with a more flexible schedule. We get it! Whether you have school-age kids or not, summer just feels like a different season when it comes to business. In this solo episode, Krista walks you through five different types of strategic Instagram content that will not only help you create that digital footprint that is so important, but also help you sell - because isn't that the point of creating content? From about me posts to trending content, she's giving you everything you need to stop overthinking and start creating content that converts. Listen in for: - Why Instagram is still your most important digital business card - How to create an About Me post using the viral narrator trend (+ she's giving you a free guide!) - The simple "How to Work with Me" post that makes buying from you easy - Why content series build trust and make your content creation easier - Creative ways to get other people in front of your camera - How to hop on trends without losing your authentic voice - And more! Grab Krista's FREE Narrator Trend Guide: https://kristademcher.kartra.com/page/narrator-trend-personal-brand-video --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level? Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does. Listen in for: Why Brian's new crew socks are actually a perfect example of identity-based selling How one conversation with a physician changed Brian's entire approach to sales Why leading with percentages and data makes you part of the noise The psychology behind identity-based selling and why it works so well Real examples from fitness, real estate, and pharmaceutical marketing How to identify what your customers really want to become Practical frameworks you can use to implement this in your business today The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships. We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately.

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Kim Rittberg's Exit Interview podcast, and we thought it was too good not to share with you here on She Sells He Sells. In this conversation, Krista opens up about her journey from sucking at sales to building a thriving business, and shares the exact strategies and mindset shifts that transformed everything for her. Listen in for: - The biggest mistakes entrepreneurs make when trying to sell - How to sell in Instagram DMs without feeling sleazy - The mindset shift that changes everything about how you approach sales - Why "selling yourself first" is the key to everything - Practical tips for following up without feeling pushy - How to create urgency by "selling the stakes" - The story-selling framework that makes sales feel natural If you've ever felt uncomfortable with selling or wondered how to close more deals without being pushy, this episode is packed with actionable insights to help you sell with confidence! Originally aired on the Exit Interview podcast with Kim Rittberg Connect with Kim: Website: www.kimrittberg.com Instagram: @kimrittberg What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line. From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that actually sell. In this episode we cover: How Jenn's journey from professional actress to email strategist shaped her storytelling approach [04:33] Why vulnerability and specificity are your secret weapons in email copywriting [13:12] How to write one-sentence emails that get replies and build relationships [28:00] The power of treating your email list like a social media feed [29:20] The math behind why email marketing outperforms social media for sales [35:12] Jenn's three-tier lead magnet strategy: mini, medium, and large [38:53] Creating ethical urgency without fake countdown timers [43:55] Why sending three emails per week can double your revenue [47:49] Connect with Jenn: Website: thejengreen.com/she-sells Follow Jenn on Instagram:  https://www.instagram.com/jenngreenmarketing/ Free Resources: Download Jenn's mini, medium, and large lead magnets at thejengreen.com/she-sells to see her funnel strategy in action! --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility? Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach. Listen in for: - What people really think about political posting responsibility (the results might surprise you) - How the rules of political communication on social media have changed - Krista's honest take on her own history of political posting - A powerful historical perspective on fighting for what's right in private vs. public - The military service angle on freedom of speech and platform choice - How to protect your peace while still making a difference in your sphere of influence If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator. --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done. In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable systems over endless social media posting. From appearing on 300 podcasts in one year to sending three emails per week that increased her revenue by 50%, Holly proves that there's a different way to build a successful online business. Holly redefines what it means to be visible in business, helping entrepreneurs build sustainable models that support their family goals while still achieving impressive growth. As someone who worked in big five consulting for 22 years before making the entrepreneurial leap, she brings a strategic mindset to everything she does. Listen in for: - Why Holly calls social media the "sidecar" instead of the main business driver - The 70% revenue formula: How email marketing drives most of her sales - Her "hand raiser" email strategy that creates genuine conversations with subscribers - How appearing on 300 podcasts in one year built her business foundation - Why she sends three emails per week (and how it increased revenue by 50%) - Strategic partnerships and lead magnet swaps that actually work - How she and her husband work together with quarterly business planning - Daily schedule strategies that prioritize family time and white space - Why she started with high-ticket offers instead of low-ticket courses If you're tired of the social media hamster wheel but still want to grow a profitable business, this episode offers a refreshing perspective on building sustainable success. Holly's insights will help you create systems that work for your life, not against it. Connect with Holly: www.hollymariehaines.com/social --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create. Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high. Throughout their candid discussion, they share: The challenge of raising kids in an increasingly noisy world with constant information access Their strict phone rule and why it's helped keep their family close (despite teenage protests) How handmade cards for birthdays and holidays cultivate deeper appreciation and connection The art of apologizing and recovering quickly when family tensions arise Why they don't buy their kids material things on demand - and the delayed gratification lessons this teaches How to cultivate empathy by helping kids see situations from each other's perspectives Their approach to gift-giving that builds thoughtfulness in relationships What they're NOT doing well: chores, taking kids out of the center of their universe, and missing games Whether you're in the thick of toddler negotiations, navigating the complexity of teenagers, or just trying to create a family unit that genuinely enjoys being together, this episode offers a refreshingly honest perspective on parenting that goes beyond traditional advice to focus on influence, connection, and authentic leadership in your home. Inspired by insights from Dr. Eliza Pressman's Raising Good Humans podcast --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Becky Launder's Modern Direct Seller Podcast, and we thought it was too good not to share with you here on She Sells He Sells. In this conversation, Krista opens up about her journey from struggling in direct sales to building a thriving business, and shares practical strategies for showing up authentically on social media - even when it feels really, really hard. Listen in for: - Why your struggles are actually more relatable than your successes - How to use Instagram Stories to create genuine connection with your audience - The power of finding meaning in everyday moments and turning them into engaging content - Why authenticity beats perfection every single time on social media - Practical tips for navigating business transitions while keeping your audience engaged - How AI can actually help (not replace) your storytelling - Why people are watching silently and how to connect with them If you've ever felt stuck on what to post or wondered how to keep showing up when motivation is low, this episode is packed with actionable insights to help you show up with confidence! Originally aired on the Modern Direct Seller Podcast with Becky Launder: Connect with Becky: Instagram: @moderndirectseller Website: moderndirectseller.com --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Krista & Brian were honored to be the commencement speakers at their high school alma mater, Minersville High School, and they're brining you their inspiration-packed address to the She Sells He Sells studio! If you've ever struggled with the idea of failure, worried that you didn't have enough time to reach your goals, or been stuck in a cycle of perfectionism, these words of wisdom will embolden and empower you to take action now. Please share this episode with someone that needs to hear this message too! --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi. In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success. Becky redefines direct sales for a new generation, helping entrepreneurs build businesses that extend beyond a single company or product line. As companies shift from traditional MLM models to affiliate structures, Becky offers invaluable insights on navigating this changing landscape while maintaining authentic connections with customers. Listen in for: - Why Facebook groups are no longer the best way to build your direct sales business - How to balance multiple revenue streams under one personal brand - The critical differences between affiliate marketing and direct sales (and why it matters) - Why having your own website is non-negotiable in 2025 - The importance of bringing younger generations into direct sales for industry longevity If you're in direct sales or considering it as a business opportunity, this episode offers a fresh perspective on building a sustainable business in an evolving industry. Becky's insights will help you position yourself for success no matter what changes come your way. Connect with Becky: Instagram: @moderndirectseller and @ohmy.hi Websites: moderndirectseller.com and ohmyhi.com --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence. Listen in for: - Why higher purpose must come before high performance - The "Sweep the Sheds" mentality and why no one is too big to do the small things - How to balance pride with humility as a leader - The power of curiosity and getting "1% better at 100 things" Why character trumps talent in building winning teams How the best leaders create new leaders If you've ever wondered how the most successful organizations maintain excellence over decades, not just seasons, this episode breaks down the formula and gives you practical ways to apply these principles in your business and life. --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

This might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur. Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha), and Ava Demcher talks about what she's learned about storytelling, and how it's helped her in school and in life. It's a really special episode on entrepreneurship from a kid's perspective, and what growing up with your mom "always around" is like too ;)  We can't wait for you to listen! --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood. Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux commute" method to the power of strategic silence, discover how this mom of three built a business model that works between drop-off and pick-up. Listen in for: How Pamela's unexpected HSN career began at 23 after she thought the emails were spam [02:00] Why going into labor on their scheduled interview day set the tone for this conversation [05:48] The "suburban mom with urban mindset" concept and how it evolved over a decade [09:14] How silence became her most powerful business tool (and it's free!) [21:10] The Value Action Mode (VAM) method that helps decode what's truly precious to you [18:51] Why Pamela chose "intimacy" as a core value this year and limited her events to 50 people [20:44] How her kids saw Hustle Like A Mom evolve during 18 months of homeschooling [35:05] The "darling ideas" trap that derails entrepreneurs and how to avoid it [39:57] Whether you're a working mom, aspiring entrepreneur, or business owner seeking better work-life integration, Pamela's insights offer a refreshing perspective on building a values-driven business. Connect with Pamela: Instagram: @hustlelikeamom and @pamelapekerman Website: www.hustlelikeamom.com ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

In this special anniversary episode, Brian and Krista ditch the business talk to play their own version of the Newlywed Game as they celebrate 24 years of marriage. What starts as a fun game quickly turns into a revealing look at how they've navigated two decades of life together - from parenting challenges to household disagreements, career shifts, and evolving dynamics. Throughout their candid conversation, they share: - Their balanced but different approaches to parenting (including who's really the "bad cop" and why) - How they've each changed over 24 years of marriage and the traits they've adopted from one another - The ongoing debate about dishwasher loading techniques that probably sounds familiar to most couples - Which TV characters they see in each other (Phil Dunphy and Claire Huxtable) and why these comparisons are surprisingly accurate - The infamous "I love you first" story that their kids still get upset about decades later - Why they've completely rejected the "don't go to bed angry" rule and what works better instead Whether you're newly committed or celebrating decades together, this honest conversation offers refreshing insight into what makes a relationship work long-term - balancing differences, appreciating strengths, and maintaining a sense of humor through it all. ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode of She Sells He Sells, Brian sits down with Tim Langhauser, co-founder of Compass Home Group, to discuss how building solid business systems and tracking the right metrics led to their success in real estate. Tim shares insights on creating processes that enable team growth, why boring daily consistency leads to extraordinary results, and how their client-focused events build a community of "big mouths" who drive referrals. From spreadsheet tracking to Easter egg hunts, discover how this data-driven approach to relationship building transformed their business. Listen in for: - How Tim and his business partner Michele complement each other's strengths to grow their real estate empire [07:10] - Why the "boring" daily tasks are actually what make entrepreneurs successful [09:40] - The real ROI behind client experience events like Easter egg hunts with 350+ people [18:45] - How creating systems transformed their 88% referral-based business [20:30] - Why tracking metrics like text messages and handwritten notes matters for growth [13:30] - The R&D (ripoff and duplicate) strategy that helps them implement great ideas quickly [22:20] - How to build a "big mouth community" that generates endless referrals [29:01] - Tim's simple yet powerful advice for implementing systems in your business [35:55] Whether you're a real estate professional, entrepreneur, or business leader looking to scale, Tim's insights offer a refreshing perspective on what truly drives success. Connect with Tim: IG:  https://www.instagram.com/timlanghauser/ https://www.instagram.com/compasshomegroup/ Website:  https://www.compasshomegroup.com/ ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

From the Moulin Rouge to the virtual set of She Sells He Sells, this conversation is proof that professional dancer, content creator and Founder Allie Goodbun is every bit as real, down to earth and talented as you'd imagine she'd be!   From her early dance training in Canada to her current role at the world-famous Moulin Rouge in Paris, Allie shares her inspiring journey of persistence, passion, and business savvy.   Listen in as Allie reveals: - How resilience helped her overcome rejection - including auditioning SEVEN times for the same TV show before finally landing the role - Her unexpected path to viral TikTok success (her very first video reached 3.2 million views!) - The behind-the-scenes reality of performing at the historic Moulin Rouge in Paris - How she co-founded Ready Freddy, a successful dancewear brand born from solving a backstage problem - Her balanced approach to content creation without sacrificing authenticity or privacy   Whether you're an aspiring entrepreneur, content creator, or simply someone with big dreams, Allie's practical wisdom on taking action before feeling "ready" will inspire you to make your first move. As she puts it, "If you're waiting for the opportunity to be handed to you, it may never come."   This conversation is a masterclass in pursuing your dreams while staying true to yourself. Allie's journey proves that with persistence, authenticity, and willingness to jump in and learn as you go, you can build a life and business that feels genuinely fulfilling.   Follow Allie on IG and tik tok @alliegoodbun Shop Ready Freddie at www.readyfreddieshop.com and follow on social media @readyfreddieshop   ---   What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Brian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year. It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later.  And - as always - there are some sales and business lessons woven between it all too! ---- Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

In this quick sales snack episode, Krista flies solo to answer three common sales questions from a recent coaching Q&A. Whether you're struggling with confidence in sharing your story, wondering how to engage new followers, or looking for a better way to introduce yourself at networking events, this episode delivers practical advice you can implement immediately. Listen in for: -How to build confidence in sharing your story and finding your authentic voice [04:34] -The difference between knowledge problems vs. action problems in business [05:38] -A simple two-step strategy for connecting with new social media followers [08:57] -The three magic words that will transform your networking introduction [13:21] -How to make technical explanations relatable using everyday language [15:33] Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately. In this episode we cover: Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking statistics behind why messaging matters now more than ever [4:42] How to replace vague problems with specific situations that resonate [9:29] The power of measurable results with real timeframes [11:54] Why Jolie Slovis grew her revenue by 131% by changing one thing [14:19] 4 plug-and-play messaging formulas you can use today [16:33] The difference between selling the solution vs. selling the outcome [21:25] If you've been struggling to convert leads or feeling like your messaging falls flat, this episode will give you the exact framework to create messaging that connects, converts, and helps you stand out in a crowded marketplace. Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans! You'll hear why most people get terrible, robotic-sounding outputs from AI and how Krista's breakthrough discovery of building comprehensive sales messaging guides can transform your results. She walks you through how the ACORN method creates the perfect foundation for effective AI use and even shares a real-life example of creating an email in just 35 minutes (versus her usual 2 hours) that was so good, no one could tell the difference! Whether you're AI-curious or AI-resistant, this episode will give you a fresh perspective on using this technology in a way that maintains your unique brand voice while saving you tons of time. In this episode we cover: Why Krista was initially SO resistant to using AI for sales messaging [01:49] The problem with generic AI outputs and why most people sound like boring robots [04:25] Different types of AI Krista uses in her business beyond just content creation [07:12] The curse of knowledge and why our own brains get in the way of effective AI prompts [11:34] How the ACORN method creates the perfect sequential building blocks for killer AI content [15:28] Krista's real-life story of creating an ACORN Insider email in 35 minutes versus 2 hours [22:26] Finding the sweet spot between AI assistance and human creativity [26:51] Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature --- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff. You'll hear Krista spill the tea on: - Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and what they're actually clicking "buy now" for - Why calling yourself a "Sales Sherpa" or other cutesy title is literally killing your business in 2025 - How Krista had to shift from selling the warm fuzzies to delivering concrete templates and time-saving tools - The golden rule of "WIFM" (What's In It For Me) and why it matters more than ever - How to survive and thrive when everyone's freaking out about the economy Krista's also dropping a free workshop on March 21st called "The New School of Sales: 5 Ways to Sell Better and Sell More" where she'll break down exactly what you need to know to sell effectively in 2025's wild marketplace. You don't wanna miss it!  Grab your seat here:  https://www.kristademcher.com/newschoolofsales ---- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together! In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, making it an interesting listen about what it really takes to have a successful partnership while having a successful business. Listen in for: - What Brian REALLY thought when Krista decided to start her own business (it wasn't just about the money!) - Why entrepreneurship is never a straight line—and how to ride the rollercoaster as a family -  "Work-life balance is a myth"—Brian's controversial take on what actually works - No awkward sit-down talks: How they naturally shifted responsibilities as the business grew - The marriage mindset shift that's been their secret weapon through 5 years of entrepreneurship Whether you're building a business and wondering how it's affecting your relationship, or you're the supportive partner trying to figure out your role in all this - this conversation will hit home. Pour two cups of coffee and listen together - it might just be the perspective shift your relationship needs! --- Get your seat in our FREE class, The New School Of Sales: https://www.kristademcher.com/newschoolofsales Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast