#13 Marie Demaegdt - Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp)

This week, we are meeting with Marie Demaegdt, she is Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp), and in this episode we are talking about flax and linen. The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Marie presents herself and the CELC00:22 What is the difference between flax and linen01:42 What does means sustainability according to Marie02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry 03:30 To what extend flax and linen is more sustainable than over fibers 04:10 What is the process of making from flax to the fabric 06:00 Where does the European flax in grown06:30 What CELC will be showing at Première Vision next February 202007:23 What is so amazing about this fiber 08:33 What have been the results of the CELC sustainable strategy 09:11 What about the linen industry certifications10:40 What is the future of the linen industry 11:30 What will be the biggest challenges for the linen industry in the coming years 12:45 How can the fashion industry accelerate its fashion revolution 13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision 15:00 Where does she look at to get inspired 15:46 What is the last piece of cloth she bought 16:00 Who is the personnality she would like to listen to in this podcast KEY LEARNINGS Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease. Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical. Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.