13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno

Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, establish themselves as a thought leader in the industry and build a relationship with the media. They also talk about the key steps you can take to ready your brand to prepare for media exposure, how to nurture relationships with those offering PR opportunities and how to identify when a business owner is best ready to shine a light on their offering. Topics touched upon in this episode also include: The importance of public relations in creating a positive perception and making a good first impression Why it's vital to ensure your website, social media, and other visible platforms are well-presented and functional before investing in PR The purpose of having a clear brand story and how to find unique angles to engage the media The power of storytelling and identifying transformational moments to share with the media How to build relationships with journalists and personalise your pitch based on their interests Plus much more! Caroline's links: PetJourno Website: https://petjourno.com.au/contact/ Caroline's LinkedIn: linkedin.com/in/caroline-zambrano-6a82052b Caroline also suggests checking out SourceBottle, for those that would like to create their own media through submitting articles: https://www.sourcebottle.com/ Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/