#13 - Rhetoric, Story & the Secret Sauce of Persuasion

from Too Light Too Dark · host Too Light Too Dark

What makes someone truly persuasive? In this episode of Too Light, Too Dark, we sit down with Jay Heinrichs — bestselling author of Thank You for Arguing and world-renowned expert on rhetoric — to explore the timeless art of persuasion, storytelling, and human influence.Jay breaks down how Aristotle’s ancient principles of ethos, pathos, and logos shape the way we connect, convince, and communicate today. From political speeches to social media storytelling, learn how to use rhetoric as a tool for truth, empathy, and transformation.Perfect for creatives, leaders, and anyone who wants to speak with power and purpose.Explore more from Jay Heinrichs: jayheinrichs.com Thank You for Arguing Word Hero How to Argue with a CatFollow Too Light Too Dark on Instagram, YouTube, and LinkedInMusic by @ali_jaguareyes

Episode metadata supplied by the publisher feed · Published Nov 2, 2025

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#13 - Rhetoric, Story & the Secret Sauce of Persuasion

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