#13 - Rhetoric, Story & the Secret Sauce of Persuasion

What this episode covers

What makes someone truly persuasive? In this episode of Too Light, Too Dark, we sit down with Jay Heinrichs — bestselling author of Thank You for Arguing and world-renowned expert on rhetoric — to explore the timeless art of persuasion, storytelling, and human influence.Jay breaks down how Aristotle’s ancient principles of ethos, pathos, and logos shape the way we connect, convince, and communicate today. From political speeches to social media storytelling, learn how to use rhetoric as a tool for truth, empathy, and transformation.Perfect for creatives, leaders, and anyone who wants to speak with power and purpose.Explore more from Jay Heinrichs: jayheinrichs.com Thank You for Arguing Word Hero How to Argue with a CatFollow Too Light Too Dark on Instagram, YouTube, and LinkedInMusic by @ali_jaguareyes

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How long is this episode of Too Light Too Dark?

This episode is 1 hour and 1 minute long.

When was this Too Light Too Dark episode published?

This episode was published on November 2, 2025.

What is this episode about?

What makes someone truly persuasive? In this episode of Too Light, Too Dark, we sit down with Jay Heinrichs — bestselling author of Thank You for Arguing and world-renowned expert on rhetoric — to explore the timeless art of persuasion,...

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