#13 — Trials and tribulations of PLG implementation ft. Aditya & Angad, Sumo Logic

from Thrivecast · host ThriveStack

Listen now on Apple, Spotify, Overcast, Google and YouTube.Summary:In this episode of Thrivecast, we feature Angad Singh and Aditya Gaur from Sumo Logic, who offer their unique perspectives on adopting Product-Led Growth (PLG) within their organization. We focus on the journey from a traditional sales-led approach to a product-centric strategy, discussing the inherent challenges, effective strategies, and the critical role of elements like self-service and trial plans in shaping go-to-market strategies.Here's What You Can Expect:(00:00) - Introduction and Overview(01:01) - Angad Singh on Sumo Logic's Shift to PLG(03:32) - Aditya Gaur's Role in Engineering and PLG at Sumo Logic(05:22) - Challenges in Transitioning to PLG and Getting Buy-In(10:27) - Strategies for Aligning Product and Marketing Teams Towards PLG(14:16) - Revamping Self-Service and Onboarding for PLG(19:44) - Managing Free and Trial Plans, and the Approach to Freemium Models(23:00) - Recommendations for Industry Peers on Adopting PLG(26:53) - Automation and Management of Free/Trial Plans(30:04) - Discussion on Feature Access and Usage Caps in Freemium Models(34:22) - Future Directions in PLG and Sales Integration(36:30) - War Stories and Lessons Learned from PLG ImplementationAbout Sumo Logic:Sumo Logic is a cloud-based machine data analytics company focused on security, operations, and BI use-cases. The company provides a platform that enables enterprises to build, run, and secure their applications and cloud infrastructures. Sumo Logic is known for its innovative approach and has recently embarked on a journey to adopt a more product-led growth model, aligning their product development and marketing strategies to drive user engagement and growth.Get to Know Angad Singh & Aditya Gaur:* Angad Singh, Principal Product Manager at Sumo Logic, has been instrumental in the company's PLG transition, focusing on onboarding and user experience.* Aditya Gaur, Director of Engineering at Sumo Logic, has significantly contributed to the company's growth and PLG strategies.Where to Find Angad Singh & Aditya Gaur:* Angad Singh's LinkedIn* Aditya Gaur's LinkedInWhere to Find the Host:* Gururaj Pandurangi's LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.hybridgtm.com

Episode metadata supplied by the publisher feed · Published Nov 22, 2023

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#13 — Trials and tribulations of PLG implementation ft. Aditya & Angad, Sumo Logic

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