#13: Underestimating what it takes to succeed

You get demotivated when your expectations don't match reality get excited do some work for a day, or two, or a week You don't see immediate results so you 'rethink' & 'plan' You say "It's not quantity it's quality" So you slow down B/c you slowed down, you're contacting less = only makes it worse You plan more, look at others online Wonder why you're not getting results & get demotivated You blame the guru/person who told you to do the work You search for another method & get back to planning Story: Moved into high rise & filming didn't work Backlit & paid 10k for new equipment Why do we underestimate? Never done it before - don't know what to expect You see the end result but can't see the work - you haven't done it Experience = see into the future b/c you know the past Story: Built the online business & underestimated how much I need to do to make sales They said "10k people on your email list and you can do a million dollar launch" NOPE I thought "create ad, send emails, sell product"…didn't work Build your endurance muscle I had no choice but to keep going b/c I didn't have a job I've become numb to failure… Restaurants helped me - GMs said no…lost restaurant gigs…lost corporate gigs Other failures - prospecting, product launch fails, etc Just because something didn't work doesn't mean it doesn't work You have to get it to work for you Doing the right things vs doing those things right are two different things I was emailing (doing the right thing) but I wasn't doing it right (saying the right things in the emails) Are you doing the right things or not doing it right? If you're feeling demotivated, keep pushing Steve Jobs "People say you have to have a lot of passion for what you're doing and it's totally true. And the reason is because it's so hard that if you don't, any rational person would give up" Nothing wrong with you if you give up Pushing when it's hard isn't 'normal'…don't be normal Arnold Schwarzenegger - build muscle at the moment you want to give up