#13 Varumärkesvärderingar

I detta avsnitt dedikerar vi oss till att prata om vikten av att jobba värderingsdrivet kring sitt varumärke. Fredrik leder samtalet och har gett Sara och Elin i läxa att tänka ut sina favoritvarumärken och varför dom identifierar sig med dem. Avsnittet kretsar kring kärn-, kvalitativa-, kvantitativa- och kulturella värden samt kontrollfaktorer att beakta i det strategiska och operativa varumärkesarbetet.Dela gärna din feedback till [email protected]änkarSteve Jobs klipp 1 | klipp 2 | klipp 3The Modern Marketer - InfografikSociala medierSara Öhman på Linkedin | InstagramFredrik Malmström på Linkedin | InstagramElin Hartelius på Linkedin | Instagram Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

I detta avsnitt dedikerar vi oss till att prata om vikten av att jobba värderingsdrivet kring sitt varumärke. Fredrik leder samtalet och har gett Sara och Elin i läxa att tänka ut sina favoritvarumärken och varför dom identifierar sig med dem. Avsnittet kretsar kring kärn-, kvalitativa-, kvantitativa- och kulturella värden samt kontrollfaktorer att beakta i det strategiska och operativa varumärkesarbetet.Dela gärna din feedback till [email protected]änkarSteve Jobs klipp 1 | klipp 2 | klipp 3The Modern Marketer - InfografikSociala medierSara Öhman på Linkedin | InstagramFredrik Malmström på Linkedin | InstagramElin Hartelius på Linkedin | Instagram Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on April 23, 2024.

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