130. Building Loyalty That Lasts with Kelli Leclair

In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success.We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons.This one’s full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out.Resources & Links:How to Win Friends and Influence People by Dale CarnegieThe Toast podcastThe Daily podcastJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestConnect with Kelli:Follow on Instagram @heritage.styleFollow on Facebook @heritagestyleVisit the Heritage Style websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed