#130: Foolhardy | Building an Action Sport Business with Your Brother - Ft. Luke & Sam Kuhn

Sam & Luke are building Foolhardy - A sports marketing agency that focuses on delivering partnerships and content in the action and adventure sport space. In this episode we get into what this looks like behind the scenes. How the world of actions sports teaches you about risk, resilience, and backing yourself when nobody does. We dive intro the mental challenge of endurance sports, Arsenal winning the league and the difficulties of building a business in London. This episode was brought to you by Howsit Brew Coffee - @howsitbrew Foolhardy x Diet Starts Monday.