130: {Interview} From Corporate Marketing to Storytelling Success with Toby Myles

Text me!In this conversation, Toby Myles shares her journey from a corporate marketing career to becoming a successful storyteller and business owner. She emphasizes the importance of authentic storytelling in connecting with audiences and discusses the strategies behind effective messaging. Toby also talks about launching her podcast, 'Her Origin Story,' and how she helps clients build a story hub for content creation. The conversation wraps up with insights into Toby's personal life and passions beyond work.takeawaysToby transitioned from corporate marketing to storytelling.She emphasizes the uniqueness of personal stories.Authenticity in content resonates more than perfection.Effective messaging requires clear goals and understanding of the audience.Origin stories are crucial for building trust with clients.Toby's podcast focuses on the journeys of women entrepreneurs.She teaches clients to create a story hub for content.Personal experiences can enhance connection with audiences.Toby enjoys motorcycle riding and outdoor adventures.Building relationships is key to success in business.Connect with Toby more HERE and on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE