$130B Powerhouse: How Marketing Builds Canada

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how marketing has evolved into one of Canada’s most powerful economic drivers shaping business growth, innovation, and consumer trust. Joining us is Esther Benzie, President and CEO of the Canadian Marketing Association. Esther shares how marketers are creating measurable economic impact while adapting to AI, regulation, and shifting consumer expectations. Key Highlights Marketing’s Economic Impact: Esther explains why marketing’s contribution has been underestimated. Talent and Recognition: Esther shares the risks of undervaluing marketing professionals. AI and Skills: Esther highlights how AI is reshaping the future of marketing talent. Trust and Personalization: Esther explains how brands can balance AI with consumer trust. Marketing as Strategy: Esther outlines how SMEs can integrate marketing into growth planning. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation