CanadianSME Small Business Podcast

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore experiential marketing, event production, and creative strategies that build powerful brand ecosystems. Joining us are Theresa Place, President and CEO, and Devyn Maybee, Director of Marketing at Theresa Place Media Inc., sharing insights on scaling creative teams, media production, and multi-channel marketing. Key Highlights Event Production: The operational strategies behind successful corporate events. Marketing Architecture: Building unified campaigns through data-driven channels. Creative Scaling: Maintaining innovation and excellence while growing teams. Media Storytelling: Combining film and editorial design for niche audiences. Entrepreneurial Lessons: Insights from scaling a business from a kitchen table. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari, where we explore strategies for mid-market business growth and exits. Today, we focus on navigating mergers and acquisitions with preparation, valuation, and execution in mind. Joining us is Andrew Kemper, Partner at Capital West Partners, a Chartered Professional Accountant and Chartered Business Valuator. Andrew has guided over 40 transactions exceeding $4 billion and mentors founders on successful exits. Key Highlights M&A Trends & Valuations: Canadian business owners must understand shifting mid-market deal dynamics. Preparation for Market: Founders need clear documentation and process readiness before going to market. Operational Value Drivers: Strengthened operations increase appeal and valuation to buyers. Lessons from 20 Years: Experience separates successful sales from deals that fail. Early Transition Planning: Preparing successors and exit strategy early protects long-term value. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. AI adoption is accelerating, but trust, visibility, and control will determine who succeeds. Today, we explore how businesses can build secure AI strategies while protecting critical data and operations. Joining us is J.Paul Haynes, CEO of Cinchy. A 35-year cybersecurity veteran and former eSentire leader, J.Paul shares how organizations can govern AI actions, strengthen data foundations, and move toward responsible AI adoption. Key Highlights AI Data Visibility: Why understanding data access is critical for successful AI adoption. Scaling AI Strategy: Moving from AI experiments to practical business solutions. AI Governance: How organizations can build trust and control over AI actions. Responsible Adoption: Balancing AI innovation with compliance and security. AI Readiness: The first steps businesses can take to prepare for the future. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore scaling service businesses through operational excellence, empathetic leadership, and culture-driven growth. Joining us is Loren Maisels, CMP, Founder and President of LOMA Agency, sharing insights on building a North American agency while keeping human connection at the core. Key Highlights Scaling with Heart: Building a service business without losing culture and connection. Event Growth Strategy: How SMEs can use events to drive measurable growth. Event ROI: Proving the business impact of successful event strategies. Team Connection: Using events to strengthen remote workforce engagement. Agency Culture: Maintaining values through partnerships and operational growth. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore founder-led content, thought leadership, and B2B asset strategies that help professional service firms stand out in 2026. Joining us is Daniel Francavilla, Founder of Clarity Content, sharing insights on capturing expertise, building trust online, and scaling purpose-driven organizations. Key Highlights Founder-Led Content: Why executive visibility drives growth and B2B sales. Capture Systems: Producing high-quality content without full-time creation. Trust in AI: What builds credibility in an AI-driven content landscape. Strategic Communication: Scaling multi-sector ecosystems for lasting impact. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Brent Edwards. The future of hospitality is being shaped before guests ever walk through the door. Today, we explore how hotels can increase direct bookings, reduce dependency on third-party platforms, and stay visible in the AI-driven travel landscape. Joining us is Nicki Graham, Chief Marketing Officer at Cendyn. With nearly 20 years of global marketing experience, Nicki leads strategies for a hospitality technology platform powering over 32,000 hotels worldwide and helping properties turn digital engagement into revenue growth. Key Highlights AI Visibility: How hotels can stay discoverable as search behavior evolves. Direct Booking Growth: Reducing OTA dependency and increasing guest conversions. Data-Driven Loyalty: Turning guest interactions into long-term relationships. AI-Powered Operations: Using technology to improve hotel decision-making. Future-Proof Hospitality: Steps to strengthen digital strategy and revenue growth. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore corporate customer acquisition pipelines and marketing ROI optimization across mature industries. Joining us is Dr. Khatereh Pourasadollahi, a marketing executive and researcher with over 11 years of experience. She serves on the BBB Board for British Columbia and Yukon, championing ethics and marketplace trust. Key Highlights Ad Failures: Structural gaps that make paid ads ineffective. AI & Discovery: How AI reshapes consumer search and brand visibility. Data to Action: Turning raw marketing metrics into strategic decisions. Budget Optimization: Prioritizing spend to maximize results on limited budgets. Trust & Value: How ethics and marketplace trust drive long-term corporate value. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore embedded distribution networks, consumer risk education, and affinity partnerships that simplify complex property protection models through a new collaboration announced with TD Insurance and REALTOR.ca. In 2026, businesses and homeowners must move past late-stage closing bundles to deploy early property education and proactive planning tools. Joining us is Steve Laurin, Vice-President of the Affinity Market Group at TD Insurance. With 25 years of expertise in digital transformation, distribution engineering, and partner relations, Steve manages one of Canada’s largest affinity insurance portfolios, helping millions of Canadians understand and access property protection. Key Highlights Early Insurance: Why buyers should integrate property insurance before closing. Annual Coverage: Common misconceptions and staying prepared with regular reviews. REALTOR.ca Integration: Using digital tools to connect buyers with insurance planning. Affinity Management: Simplifying complex coverage concepts across 700+ partnerships. Commercial Risk Steps: Practical actions to protect commercial properties immediately. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Your biggest revenue opportunity may already be sitting inside your customer database. Today, we explore how businesses can transform overlooked data, AI tools, and sales processes into powerful growth engines. Joining us is Julio Viskovich, Chief Marketing Officer at Set 2 Close. A Forbes Top 30 Social Selling Influencer and former Hootsuite and Microsoft digital transformation leader, Julio helps B2B organizations unlock hidden revenue through smarter RevOps strategies. Key Highlights CRM Transformation: Turning scattered customer data into predictable revenue systems. Hidden Revenue: Recovering growth opportunities from dormant customer accounts. AI-Powered Selling: Using AI strategies to improve B2B visibility and conversions. Sales Efficiency: Unlocking team potential without increasing headcount. Pipeline Optimization: Practical steps to accelerate revenue growth quickly. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore practical AI adoption, avoiding hype, and finding where automation can create real business value. Joining us is Kyle Lubieniecki, Founder and AI Product Lead at Fractions Studio, sharing insights on AI strategy, product leadership, and helping founders make smarter technology decisions. Key Highlights AI Without Hype: Identifying where AI creates real business impact. Problem-First AI: Avoiding chatbot traps by solving the right problems. Fractional Expertise: Accessing senior product leadership without full-time costs. AI Validation: Testing ideas before investing in development. Quick AI Wins: Practical first steps for businesses with limited resources. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore industrial AI, manufacturing optimization, and intelligent platforms transforming complex operations in 2026. Joining us is Sunil Vedula, Co-CEO and Founder of NTWIST, sharing insights on AI-driven industrial transformation, operational efficiency, and how intelligent solutions are helping businesses optimize performance. Key Highlights 1. Mine-to-Mill Optimization: Unifying industrial processes to improve performance and yield. 2. SME Manufacturing Advantage: Unlocking hidden capacity through intelligent optimization. 3. Intelligence Layer Approach: Enhancing ERP and SCADA systems without replacing them. 4. Risk Mitigation: Addressing cybersecurity, IP, and platform adoption concerns. 5. Contextual AI Knowledge: Combining machine learning with operational expertise for accurate predictions. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari, where we explore strategies for scaling hospitality businesses. Today, we dive into automation pipelines, back-of-house optimization, and operational compliance for modern restaurants. Joining us is Afshin Mousavian, Co-Founder and CEO of Actual, a hospitality automation platform. Afshin combines 20 years of tech leadership with hands-on restaurant experience to help operators optimize tips, payroll, and service workflows. Key Highlights Frontline Service First: Exceptional service reduces tipping tension more than technology alone. Back-of-House Optimization: Streamlined operations improve team efficiency and customer satisfaction. Handling High Traffic: Operational systems keep restaurants stable during peak demand. ROI in Automation: Owners should evaluate real impact before adopting new technology. Team & Margin Balance: Supporting staff while protecting profits is key to sustainable growth. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. LinkedIn is no longer just a networking platform—it’s becoming a growth engine for professional credibility. Today, we explore how experts can build visibility, trust, and business opportunities without spending hours creating content. Joining us is Mitt Korot, Founder and CEO of ProVoices.io. With leadership experience across enterprise AI, Accenture, and Novo Nordisk, Mitt shares how AI-powered thought leadership is helping professionals and organizations strengthen their digital presence. Key Highlights LinkedIn Evolution: Why professional visibility has become essential for business growth. AI-Powered Thought Leadership: How ProVoices.ai helps experts create authentic content efficiently. The Cost of Silence: Why avoiding LinkedIn can become a missed business opportunity. Enterprise Visibility: How organizations are scaling thought leadership across teams. Future of Influence: What successful professional firms will do differently in the years ahead. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore proactive legal strategy, corporate foundations, and preparing businesses for sustainable growth and successful exits. Joining us is Elena Favaro Viana, Founding and Managing Partner of EFV Legal Professional Corporation, sharing practical legal insights to help entrepreneurs protect, scale, and strengthen their businesses. Key Highlights Proactive Legal Planning: Building strong foundations for long-term business success. Legal Growth Strategy: Using legal frameworks to support revenue and expansion. AI Contract Risks: Understanding the dangers of AI-generated agreements. Exit Readiness: Preparing businesses for successful investment or acquisition. Legal Misconceptions: Addressing common challenges faced by small business owners. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore fractional leadership, revenue growth, and operational strategies helping businesses scale efficiently. Joining us are Cindy-Lynn Steele & Mark Johnson, Executive Partners at BelMark Plus Inc., sharing insights on digital transformation, execution, and building stronger business systems. Key Highlights Revenue Expansion: Growing new revenue streams without losing core focus. Omnichannel Growth: Turning customer data into profitable digital strategies. Execution Discipline: Keeping teams aligned during market expansion. Fractional Leadership: Choosing the right executive model for business needs. Operational Integrity: Building trust through fairness and effective systems. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Cyber threats are no longer just an IT problem—they are a business survival challenge. Today, we explore how organizations can build digital resilience, protect critical assets, and stay operational in an increasingly hostile cyber landscape. Joining us is Patrick Naoum, P. Eng., Chief Strategy Officer at ESI Information Technologies Inc. With nearly 30 years of executive leadership in technology, cybersecurity, and strategic growth, Patrick shares insights on building stronger defenses for modern enterprises. Key Highlights Beyond Basic Security: Why modern businesses need complete cyber resilience strategies. Hidden Targets: Breaking the myth that small businesses are safe from cyberattacks. Incident Response: The critical actions required during a live security breach. AI & Cyber Risk: How artificial intelligence is transforming business security challenges. Building Resilience: Practical steps to protect data and strengthen enterprise defenses. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we break down Generative Engine Optimization, local map pack tracking, and programmatic asset strategies for high-intent commercial keywords. In 2026, businesses must move beyond basic websites to AI-driven schemas and technical ledger architectures. Joining us is Martin Vassilev, Founder and CEO of Ottawa SEO Inc. Martin is an elite search strategist and software engineer, known for ranking over 200 web properties and being profiled in The New York Times for a record-breaking search engine achievement. He personally designs every technical brief and authority pipeline for his clients. Key Highlights NYT Profile Insights: Lessons learned from competing for the top Google spot. AI SEO Transition: How local brands should optimize for AI-driven search. Client Protection: Testing strategies on personal web portfolios to safeguard budgets. Local Map Dominance: How to secure top spots in local search and "Near Me" queries. Digital Audits: Practical steps for emerging businesses to capture local revenue quickly. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how AI-driven platforms are modernizing the Canadian insurance sector, transforming complex workflows into actionable business results in 2026. Joining us is Jeff Barsalou, Co-Founder and Chief Revenue Officer of QuickFacts, who shares insights on digital transformation, AI in B2B sales, and building a family-led Insurtech leader with near-zero customer churn. Key Highlights Insurance Transformation: Jeff explains how technology is modernizing Canadian brokerage operations. AI in B2B Sales: Jeff discusses AI’s role in reshaping business development strategies. Customer Trust: Jeff highlights maintaining trust at scale for long-term growth. Workflow Simplification: Jeff shows how Commercial Lines streamlines complex insurance processes. Family-Led Vision: Jeff shares how entrepreneurship and shared vision shape QuickFacts’ success. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Digital transformation fails when technology moves faster than strategy. Today, we explore how businesses can turn complex systems, AI investments, and digital platforms into measurable growth outcomes. Joining us is Scott Snowden, Partner at Flywheel Strategic. A technology strategist and enterprise digital architect with two decades of experience, Scott helps B2B organizations simplify operations, improve user experiences, and build sustainable digital momentum. Key Highlights Digital Transformation Gaps: Why businesses struggle to turn technology investments into results. Practical AI Adoption: What separates successful AI strategies from failed initiatives. Digital Frameworks: How structured approaches protect margins during system upgrades. Future Disruptions: The technology trends reshaping mid-market businesses. Smarter Investments: Identifying software solutions that deliver real business value. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how modern organizations are transforming employee experience with AI-driven feedback and culture enablement. Joining us is Rob Catalano, Co-Founder and Chief Engagement Officer at WorkTango, a global HR tech pioneer recognized for building platforms that amplify workforce engagement and retention. Key Highlights Annual Surveys Are Outdated: Traditional surveys fail to capture real-time employee sentiment. AI-Driven Feedback: AI can convert employee input into actionable management insights. Recognition Boosts Performance: Structured recognition programs improve retention and productivity. Incentives Drive Engagement: Operational incentives increase training adoption and workforce motivation. HR Tech Mindset: Innovative platforms elevate the employee experience and organizational culture. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how brands can move beyond visibility and use strategic storytelling to influence real consumer behavior. Joining us is Andrew Wagar, President and CEO of Swerve Strategic Marketing. Andrew shares how PR, influencer marketing, and digital strategy come together to drive measurable growth. Key Highlights Influencer ROI: Andrew explains how influencer marketing can drive actual sales. Channel Synergy: Andrew shares how digital and influencer strategies boost conversions. PR Advantage: Andrew highlights why PR is the missing link in many campaigns. Scaling Smart: Andrew explains how small brands can grow without large budgets. 2026 Trends: Andrew outlines the key shifts shaping consumer marketing. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we break down the operational mechanics of real startup growth and why structural foundations matter more than hype or valuations in 2026. Joining us is Elizabeth Thorsen, Owner and Principal at Elle Thorsen Consulting. Based in Vancouver, Elizabeth has 15+ years of experience guiding tech, climate, and innovation startups toward execution readiness and scalable growth. Key Highlights Fundable vs. Scalable: The difference between raising capital and building a business that lasts. Hype Gap: Why many startups crash after their first major funding round. VC Funding Disparity: The ongoing challenges women-led startups face in venture capital. Ecosystem Gaps: Missing pieces in Canada’s startup and accelerator landscape. Responsible AI Growth: How businesses can adopt AI while maintaining sustainability and community impact. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari. Today, we explore the transformation of higher education in an AI-powered world. In 2026, classrooms are shifting from content delivery to active application, requiring educators to focus on engagement, personalization, and interactive learning. Joining us is Eric Gardiner, Director of Thought Leadership at Top Hat, co-host of the Higher Listenings podcast, and advisor to over 900 institutions across North America. Key Highlights Educator’s Role: Teachers now guide application and critical thinking, not just content delivery. Personalized Learning: ACE tools tailor the student journey to boost engagement. Tech ROI: Many institutions struggle to realize measurable returns from edtech investments. Content Evolution: AI transforms how course materials are created and delivered. Outdated Beliefs: Higher education must shift past traditional learning assumptions. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari. Today, we explore AI-ready enterprise networks and secure platform deployment for Canadian businesses. In 2026, scaling AI safely requires context-aware infrastructure, unified data connectivity, and robust cyber threat intelligence. Joining us is Raj Juneja, President of Cisco Canada. Key Highlights AI Network Foundations: Strong physical networks are critical for scaling AI workloads. Readiness Gap: Many Canadian companies lack network preparedness, affecting competitiveness. Secure AI Deployment: Trust-first infrastructure is essential for daily AI operations. Unified Platforms: Consolidated systems simplify monitoring and strengthen security. Innovation Ecosystems: Complex cloud and analytics leadership shapes partner networks. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore experiential marketing and brand activations that break through digital fatigue. Joining us is Margot Silverstein, Associate Director of Growth at XMC, guiding national brand activations, sponsorship evaluation, and strategic partnerships across multiple industries. Key Highlights Experience Premium: Real-world brand experiences now outpace traditional digital ads. Sponsorship ROI: Measuring performance in real time maximizes impact and optimization. National Program Execution: Data-driven intention ensures large campaigns move the brand needle. Regulated Sector Creativity: Compliance and creativity coexist through strategic storytelling. Community & Leadership: Youth philanthropy strengthens corporate leadership and purpose. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore high-impact creative execution and building unified brand ecosystems. Joining us is Danielle McNeill, Co-Founder and Marketing Director at Definitely Real, leading strategy for their top-tier client roster including Arc’teryx and Nimmo Bay Resort. Key Highlights Brand Foundation: Branding must precede marketing to guide all creative efforts. Marketing Flow: Build a consistent marketing river rather than chasing one-off trends. Earned Growth: Small businesses can win through community and word-of-mouth marketing. Creative Preservation: AI challenges the sustainability of creative talent if unchecked. Mentorship Safety Net: Mentorship helps future-proof creative careers in an AI-driven world. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore marketing strategies for professional service and B2B firms navigating rising media costs. Joining us is Brian Brett, Director of Marketing and Communications at Smith + Andersen, guiding full-stack marketing, brand strategy, and client acquisition for one of Canada’s premier engineering consultancies. Key Highlights Marketing on a Budget: Small businesses can build effective marketing functions cost-efficiently. B2B Marketing Strategies: Long-cycle industries require tailored, high-impact approaches. Communications vs. Marketing: Distinguishing these ensures clear strategic focus. Brand Equity: Strong branding helps firms escape commoditized markets. Corporate vs. Personal Relationships: Both are crucial in winning business. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore enterprise brand transformation, risk management, and alternative portfolio evolution. Joining us is Leisha Roche, Chief Marketing Officer at PICTON Investments, leading market repositioning for one of Canada’s premier alternative investment firms. Key Highlights Brand as Growth Engine: Brand should drive strategic growth, not just marketing. Industry Transformation: Marketing can reshape an entire industry, not only a company. Investment Habits: PICTON is changing how the world approaches investing. Corporate Reinvention: Leaders must recognize when and how to reinvent business models. Leadership Mindset: Adopt a proactive mindset to navigate uncertainty and change. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore workplace technology, cybersecurity risks, and protecting modern business operations. Joining us is Ryan Oriwol, Sales Executive at Davidson Violette & Associates Inc., sharing insights on secure infrastructure, risk mitigation, and technology strategies for Canadian businesses. Key Highlights Cyber Misconceptions: Understanding the real cybersecurity risks facing small businesses. Connected Device Risks: How overlooked hardware can create security vulnerabilities. Penetration Testing: Strengthening defenses through proactive security assessments. Cyber Insurance Challenges: Why compliance requirements are increasing for SMEs. Risk Assessment: How security audits improve protection and reduce operational costs. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore youth-led venture creation, equitable capital access, and the role of entrepreneurship in driving economic mobility for young Canadians in 2026. Joining us is Rob Ironside, Executive Director of League of Innovators, who shares insights on supporting high-potential, youth-led businesses, zero-equity accelerators, and building the skills necessary for the future of work. Key Highlights Youth Founder Challenges: Rob outlines the economic barriers young entrepreneurs face today. Zero-Equity Accelerator Model: Rob explains why LOI offers a free, zero-equity program. Entrepreneurship for Social Mobility: Rob discusses how startups can drive community impact. Future-of-Work Skills: Rob highlights why entrepreneurial skills are essential for the workforce. Physical Innovation Spaces: Rob shares how North House supports collaboration and growth for founders. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore the evolving landscape of Anti-Money Laundering (AML) and Anti-Terrorist Financing (ATF) in 2026, highlighting why robust compliance is crucial for both financial and non-bank sectors. Joining us is Mondiu Jaiyesimi, Partner at MNP LLP, leading AML and ATF advisory in Ontario. He shares insights on emerging trends, rising expectations for fintech and iGaming, and the board’s role in fostering a culture of compliance. Key Highlights Emerging AML Risks: Current trends and National Risk Assessment guidance for Canadian reporting entities. Non-Bank Expectations: Regulatory changes and practical challenges for iGaming, fintech, and PSPs. Board Engagement: How governance shapes compliance and involves boards without deep AML expertise. Program Optimization: Tips for building or updating AML programs and preparing for regulatory scrutiny. Core Takeaway: Key message for Canadian SMEs on confidently managing regulatory obligations. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how to scale a specialized tech startup globally, drive cross-border team performance, and remain competitive in rapidly changing industries. Joining us is Erica Anderson, VP of Marketing & Product at Income Access, sharing her insights on growth strategy, international expansion, and navigating regulatory changes in Canada. Key Highlights Growth Journey: How Income Access has evolved over 17 years. Global Expansion: Lessons learned from scaling internationally. Regulatory Opportunities: Navigating Canada’s digital betting markets. Acquisition Strategy: Managing culture during the Paysafe acquisition. Market Relevance: Keeping an established business competitive in 2026. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari, where we explore strategies for scaling and modernizing professional services. Today, we focus on AI-driven wealth management and how advisors can protect client trust while reducing operational friction. Joining us is John Connell, Co-founder and CEO of Focal AI, Canada’s leading secure AI assistant for financial planners. John has led high-growth tech initiatives at Microsoft, compliance platforms, and wealth management firms. Key Highlights AI Gaps in Wealth Management: Generic AI models often fail to address operational inefficiencies for advisors. Time-Saving Agentic Workflows: Native AI assistants expand client capacity without additional headcount. Data Security & Compliance: AI platforms must meet Canada-specific residency and regulatory standards. Adapting for Intergenerational Clients: Advisors need strategies to maintain trust with digitally native investors. Go-To-Market Lessons for Regulated Tech: Founders must navigate compliance while scaling in Canada’s financial ecosystem. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore behavioral science insights that optimize team performance under pressure. Joining us is Tammy Arseneau, Founder and CEO of Cortical Consulting & Coaching, a global expert in organizational effectiveness and leadership alignment. Key Highlights Outpaced Leader: Many leaders struggle to manage growing operational complexity. Cost of Ambiguity: Workplace ambiguity directly lowers team performance. Behavioral Insights: Stress shapes team communication and decision-making. Change Management Pitfalls: Companies often mishandle organizational change. Practical Clarity: Clear frameworks improve team alignment and decisions. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how industrial companies can modernize operations and build resilience through practical digital transformation and operations-first architecture in 2026. Joining us is Frederic Elias, Head of Growth at OnTarget Group, a licensed engineer and MBA with global field experience in high-stakes environments. He now helps Canadian construction and manufacturing firms modernize through the Microsoft ecosystem. Key Highlights Execution Lessons: Insights from high-stakes international field operations. Operational Mistakes: The biggest gaps in industrial digital readiness today. Driving Adoption: Why transformation projects fail and how leaders can succeed. Practical Automation: Cutting through AI hype to implement usable solutions. Optimized Operations: What a fully streamlined construction or manufacturing operation looks like. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Kripa Anand. Today, we explore scaling service-based businesses, streamlining operations, and avoiding entrepreneur burnout in 2026. Joining us is Adriana Fierastrau, CEO of Ontario Assistant, sharing insights on systemizing back-end workflows, automations, and virtual support teams. Key Highlights Common Bottlenecks: Identifying the top operational hurdles in service-based businesses. High-Impact Automations: Simple automations that save hundreds of hours annually. AI vs. Human Support: How to decide between automation, AI, or hiring assistance. Burnout Signs: Recognizing when operations cause overwhelm and taking action. Immediate Relief: Quick steps leaders can implement this week to streamline operations. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Kripa Anand. Today, we explore the challenges and solutions for lone worker safety across small businesses in North America. Joining us is Lester Tiro, Marketing Manager at SafetyLine Lone Worker, who brings expertise in marketing, product storytelling, and translating complex workplace safety requirements into actionable solutions. Key Highlights 1.Hidden Risks: Small businesses often overlook critical lone worker hazards. 2. Digital Safety Tools: Affordable tech can significantly enhance worker protection. 3. Program Essentials: Core elements define a strong lone worker program. 4.Remote Coverage: Workers can stay safe even without cell or Wi-Fi access. 5. Business Impact: Improved lone worker safety boosts operations beyond compliance. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Kripa Anand. Today, we explore AI-driven marketing and digital brand execution for B2B businesses. In 2026, building a dominant market presence requires translating complex technical capabilities into clear, trust-building stories. Joining us is Mikaela Nicholson, Senior Manager of Marketing at Agile Bookkeeping. Key Highlights AI in Marketing: AI is transforming how B2B brands strategize and execute campaigns. Organic Trust: Brands can foster genuine trust even in automated digital environments. Human-Tech Balance: Automation should complement, not replace, human connection. Lead-Gen Web Engine: Effective websites combine SEO, AI visibility, and conversion design. Cross-Sector Insights: Diverse experience drives scalable, adaptable growth strategies. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari, where we explore strategies for modern marketing and customer engagement. Today, we focus on data-driven campaigns, authentic cultural insights, and community-first brand activation across Canada. Joining us is Björn Bruschke, Associate Vice President of Marketing, Insurance at TD Bank Group, with over 15 years leading national marketing programs and multi-million-dollar growth initiatives. Key Highlights Authentic Cultural Insights: How organizations can uncover and leverage cultural insights for high-performing campaigns. SME Participation in Major Events: Engaging local audiences during global events without large budgets. Horn Repair Goodwill Campaign: Using personal experience and strategic planning to drive community impact. Balancing Performance and Brand: Integrating short-term marketing wins with long-term brand equity. From Strategy to Execution: Frameworks that translate high-level marketing vision into flawless operational workflows. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast hosted by Maheen Bari. Today, we explore franchise expansion, credit modeling, and risk management in 2026. Joining us is Terry Thrower, National Manager of Franchise Banking at TD, sharing insights on scaling franchise portfolios and leveraging specialized banking strategies. Key Highlights: 1. Financial Readiness: How to determine if you’re ready to buy a franchise. 2. Brand Viability: Evaluating the true potential of a franchise opportunity. 3. Specialized Advisory: Why franchise banking expertise matters for owners. 4. Multi-Unit Scaling: Financial challenges when expanding to multiple locations. 5. Franchise Trends: Key macro trends shaping the Canadian franchise sector. 6. Banking Relationships: Advice for franchise owners on managing credit and capital. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we discuss how leaders set the “temperature” of their organization and why it matters in an AI-driven workplace. Joining us is Reena Narayan, founder of Hot Leadership, who helps leaders stay people-first under pressure and build cultures where teams thrive. Key Highlights The Temperature of Leadership: Origin and meaning of 'Hot Leadership'. The Cost of Cold Leadership: Impact of leadership going cold on teams. Competitive Advantage for AI: Hot Leadership as a business differentiator. Intent versus Impact: Applying Hot Leadership effectively in daily work. Creating a Hot Culture: How it transforms culture, performance, and retention. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how AI is solving the $50 billion fashion return crisis by tackling the persistent problem of sizing and fit. Joining us is Edgar Azcorra, Founder and CEO of Xactsize, a tech entrepreneur building the AI infrastructure that connects brands, factories, and customers to improve apparel fit and reduce returns. Key Highlights Sizing Challenges: Why fit remains a major problem in fashion. AI-Driven Decisions: Using AI to reduce returns and optimize production. Intelligence Layer: How data infrastructure will reshape fashion by 2030. Global Scaling: Turning partnerships into real-world deployments. Founder Insights: How early experiences shaped the platform design. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore middle management, corporate execution, and leading teams under dual pressures. Joining us is Parm Chohan, founder of Conquer Leadership Inc., sharing how he helps managers translate core values into daily operational behaviors. Key Highlights Middle Management Challenges: Leadership hurdles as businesses scale and grow complex. Values-Based Leadership: The importance of values and Return on Values for business success. PDD Framework: Staying calm under pressure with structured leadership methods. Alpha Leadership & EQ: How emotional intelligence amplifies effective leadership. Strengths-Based Coaching: Improving team performance and engagement through tailored coaching. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how SMBs can build resilient, cost-efficient cloud infrastructure without overcomplicating systems. Joining us is Amir Abolhasani, Founder and Technical Director at Namira Software Corporation, an AI architect with over 15 years of experience designing scalable platforms across multiple industries. Key Highlights Platform Engineering Priorities: Focus areas for leaders in 2026. De-risking SMB Infrastructure: Simplifying DevOps and Kubernetes adoption. AI-Powered SRE: Improving incident response with AI agents. Reducing Cloud Costs: Identifying and eliminating hidden expenditures. Bootstrapping Lessons: Insights from building your own scalable platform. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore strategic insurance opportunities for real estate professionals in 2026, focusing on leveraging market shifts to improve coverage and reduce risk. Joining us is Sarah Thompson, Associate Vice President of the Real Estate Practice at HUB International, who shares actionable insights on navigating soft markets, optimizing policies, and enhancing risk management. Key Highlights Soft Market Advantage: Sarah explains the benefits of a soft insurance market for real estate investors. Common Pitfalls: Sarah highlights frequent insurance mistakes property owners make. Risk Management: Sarah discusses strategies to improve insurability and reduce costs. Negotiating Coverage: Sarah shows how to secure better terms during current market cycles. Pre-Renewal Prep: Sarah provides a checklist for owners before policy renewal. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore the evolution of purchasing power and the rise of crowd-purchasing, a model turning individual "wants" into collective wins in 2026. Joining us is Joe Rubini, founder of Razzall Inc. and the Rally Group of Companies. Joe shares his journey from building a logistics empire to creating a tech-driven community commerce platform. Key Highlights Razzall Explained: How crowd-purchasing differs from traditional e-commerce. Building Trust: Educating users on a new digital commerce model. Logistics to Tech: Mindset shifts behind moving from freight to a platform. Scaling Partnerships: Leveraging collaborations to grow experiences. Future of Commerce: How community-driven platforms will shape e-commerce by 2030. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how North American manufacturers can overcome operational traps and build an integrated digital backbone for real-time productivity in 2026. Joining us is Robert Jolliffe, President of Sabre Limited, who shares insights on modernizing manufacturing operations, implementing AI on the shop floor, and building trust through transparent, fixed-fee ERP systems. Key Highlights Spreadsheets' Limits: Robert explains when traditional spreadsheets fail growing manufacturers. AI on the Shop Floor: Robert discusses realistic AI applications in manufacturing. Competitive Edge: Robert shares strategies for Canadian manufacturers to stay ahead. Modernization Without Disruption: Robert explains how to upgrade operations smoothly. Fixed-Fee Transparency: Robert highlights how fixed-fee ERP builds stronger client trust. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how branding goes beyond visuals to earn trust, create loyalty, and drive growth for businesses in 2026. Joining us is Nancy Ripton, President of Silver Lining Marketing, who shares insights on positioning, storytelling, and leveraging strategic networks to elevate brand impact. Key Highlights Branding Beyond Visuals: Nancy explains why branding shapes trust and growth. Foundations for Scale: Nancy discusses defining strong positioning on a budget. Branding Mistakes: Nancy shares common errors and how to fix them. Storytelling Impact: Nancy outlines how narrative builds meaningful connections. Merging Influence and Growth: Nancy highlights the benefits of Silver Lining Marketing’s merger with Women of Influence and ROOM Women’s network. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we dive into the strategic world of digital authority, showing how backlinks and high-quality online relationships drive search visibility and AI discovery for businesses in 2026. Joining us is Saurav Subham, Head of Link Building Growth at Marveta, who shares practical insights on off-page SEO, securing quality backlinks, and building a safe, scalable strategy for B2B and SaaS companies. Key Highlights Link Building Basics: Saurav explains why backlinks are essential for SEO. B2B & SaaS Stakes: Saurav discusses the critical role of links for growing SaaS and B2B brands. Manual Outreach Mechanics: Saurav shares Marveta’s approach to securing high-quality backlinks. AI Visibility Impact: Saurav outlines how link building boosts presence on AI-driven search platforms. Natural Link Strategy: Saurav advises on creating a safe and sustainable off-page SEO plan. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how autonomous cloud infrastructure and feature management are transforming modern software delivery, enabling teams to safely scale AI-driven production workflows. Joining us is Andrew Norris, Principal Product Manager at Dynatrace, who shares insights on active control planes, mitigating AI code risks, and bridging the gap between engineering and business teams. Key Highlights Active Control Planes: Andrew explains what an active control plane means for software teams. AI Code Risk Mitigation: Andrew shares how DevCycle reduces risks from AI-generated code. Telemetry Noise Reduction: Andrew highlights ways to focus on critical system signals. Engineering-Business Gap: Andrew discusses why misalignment poses a major risk. Developer Trust Lessons: Andrew reflects on building trust with technical buyers. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.