#131: AI Visibility with Beth Leach

Traditional dental marketing strategies are facing their biggest disruption since the birth of the internet: Generative Engine Optimization (GEO).In Episode 131, Mark Thackeray brings on industry powerhouse Beth Leach to outline how artificial intelligence searches for, evaluates, and recommends dental practices to prospective local patients. If your digital marketing strategy hasn’t been updated for conversational search data, your clinic may be missing out on high-value cases.In this episode, you’ll discover:The core differences between keyword matching and answer optimization.How to leverage cross-platform profiles to build authority signals for AI scrapers.The simple technique your in-office team can use to secure long-form, context-rich reviews.Why human-written, conversational content outperforms mass AI writing on your website.Resources Mentioned:Try the free analysis tool: AIsmilescore.comReach Beth directly at [email protected] or call 818-845-0011Get Marketing HelpReach out to learn if we would be a good fit to help your practice: [email protected]