#131 Danielle Navas-Brandt - Een B2B merk bouwen

What this episode covers

In deze aflevering van de Jerrel Arkes Podcast praat Jerrel met Daniëlle Navas-Brandt, oprichter van de B2B bureaus Brandfabric en Flink BV. Daniëlle is expert op het gebied van merkstrategie en de 'They Ask, You Answer' filosofie speciaal voor B2B bedrijven.Ontdek waarom een sterk merk met duidelijke merkwaarden juist in B2B belangrijk is en hoe je dit implementeert in de hele organisatie. Daniëlle legt uit wat de essentie is van They Ask, You Answer: open, eerlijk en transparant zijn richting klanten door al hun vragen te beantwoorden, ook over mogelijke nadelen en concurrenten. Leer hoe je dit toepast, beginnend met artikelen en langzaam opbouwend naar video. Daniëlle geeft praktische tips hoe je de filosofie integreert en welke valkuilen je kunt vermijden. Jerrel en Daniëlle discussiëren over de verschuiving in B2B naar zelf informatie zoeken door klanten en hoe bedrijven zich hierop kunnen voorbereiden.

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Frequently Asked Questions

How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 54 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on June 26, 2024.

What is this episode about?

In deze aflevering van de Jerrel Arkes Podcast praat Jerrel met Daniëlle Navas-Brandt, oprichter van de B2B bureaus Brandfabric en Flink BV. Daniëlle is expert op het gebied van merkstrategie en de 'They Ask, You Answer' filosofie speciaal voor B2B...

Can I download this Jerrel Arkes Podcast - B2B Marketing episode?

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