131. Finding and Scaling Your Hero Product for your Online Store

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place? This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable. Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite. You’ll learn: What a hero product is (and why most 7-figure brands don’t have dozens) How I scaled with one-size-fits-all kimonos, and what worked What to do when your product gets copied or loses momentum Where to find clues if you're still not sure what your hero product is Why my mastermind is my hero offer, and what changed when I started leading with it If you’ve been pulled in different directions, this episode will help you get clear on what’s working, what’s next, and how to scale with more ease. ✨ Want help uncovering and scaling your hero product? Inside my mastermind, this is one of the very first things we do. Apply now for The 7-Figure Scale Collective: jodieminto.com/mastermind Links & Resources 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram