131. Your Perception of Fluffy Content Is Sabotaging Sales

In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing. It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers.But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet.  So if your audience truly wanted that information, they’d have it by now.So the question is: if “how to” content isn’t the answer, but neither is the fluffy stuff…how do you attract clients with your content?The answer? INFLUENCE. You must gain their buy-in to your ideas aka your content. And in this episode I’m tackling 3 ways you can do so using elements from my Influence Framework. Enjoy. EPISODE  SHOW NOTES👇➡️  https://heathersager.com/episode131/Send me a note📣 WORK WITH HEATHER  → https://heathersager.com/📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletterConnect on Social:Instagram: https://www.instagram.com/theheathersager/LinkedIn: https://www.linkedin.com/in/heathermsager/YouTube: https://www.youtube.com/HeatherSagerSUBSCRIBE & REVIEWIf this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!