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1325: Is Category Creation Right for Your Brand? w/ Kevin Alansky episode artwork

EPISODE · Sep 3, 2020 · 23 MIN

1325: Is Category Creation Right for Your Brand? w/ Kevin Alansky

from B2B Growth · host Sweet Fish

In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you'll probably also love... ...these past episodes: Why Category Design is a Marketing Superpower One of the Dumbest Marketing Campaigns Ever Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

What this episode covers

In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you'll probably also love... ...these past episodes: Why Category Design is a Marketing Superpower One of the Dumbest Marketing Campaigns Ever Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

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1325: Is Category Creation Right for Your Brand? w/ Kevin Alansky

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Frequently Asked Questions

How long is this episode of B2B Growth?

This episode is 23 minutes long.

When was this B2B Growth episode published?

This episode was published on September 3, 2020.

What is this episode about?

In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you'll probably also love... ...these past episodes: Why Category Design is a Marketing Superpower One of the Dumbest Marketing Campaigns...

Can I download this B2B Growth episode?

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