1325: Is Category Creation Right for Your Brand? w/ Kevin Alansky

In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic. If you like this episode, you'll probably also love... ...these past episodes: Why Category Design is a Marketing Superpower One of the Dumbest Marketing Campaigns Ever Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.