133. Keeping Rodeo Relevant with Tiah DeGrofft

This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world.In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible.We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table.Resources & Links:Pendleton Round-UpHow to Win Friends & Influence People by Dale CarnegieLet’er BuckNot Gonna Lie with Kylie Kelce PodcastCalm Down with Erin & Charissa PodcastThe Skinny Confidential Him & Her Show PodcastThe Chris Harder Show PodcastThe Ed Mylett Show PodcastToter Tales with Coleman Proctor PodcastThe Jeff Fenster Show PodcastThe Luke Branquinho Show PodcastJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestConnect with Tiah:Follow on Instagram @tdegrofftFollow on Facebook @tiah.degrofftConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode! Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed