133: Michelle Lynne + Ben Rutledge I Demystifying CRM for your Interior Design Business

Today, we welcome Michelle Lynne and Ben Rutledge, co-founders of Sidemark - an all-in-one marketing and sales software for interior designers. In this episode, we discuss the most common pain points for designers when it comes to processes and productivity and the valuable leads and revenue you could be missing out on by not implementing a comprehensive customer relationship management strategy - also known as CRM - in your design business. We also break down the basics of CRM and the many tools and features that Sidemark offers to support the growth of your design business. Learn how to utilize Sidemark's incredible features to save you time and money, and get to grips with the extensive benefits it offers. From CRM tools to calendar booking, social media planning, email marketing, and more, this software is a game-changer for your design business. Listen in as we highlight the potential of this software to save you time and money! Show Highlights: Exploration of the role of workflow automation and consistent lead follow-ups in managing customer relationships. Insights into Sidemark, a sales and marketing software specifically designed for interior designers, including its AI-powered content and social media planner. Breakdown of a 60-day marketing transformation course offered by Sidemark to help interior designers build their business. Explanation of the importance of CRM in managing customer relationships, tasks, and notes in one place to appear more professional. Overview of the value of a CRM in maximizing efficiency and the process of building a strong foundation for a design business. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Website - https://mysidemark.com/ Coupon Code: designbiz Instagram - https://www.instagram.com/mysidemark/ Sponsor Links: https://www.pirch.com https://designmanager.com *** Episode Credits: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.