133. Part 2: The 12 Principles to Prepare For a Future Exit

In this podcast episode, Katie Richardson shares six soft skills crucial for preparing your company for a future exit. Drawing from her own experience of learning business through trial and error, she emphasizes the importance of intangible value, being in control of negotiations, and the readiness to walk away. Katie stresses the importance of developing these soft skills early on, even before you're actively seeking an exit, to empower yourself in negotiations and ensure the best outcome for your company. Key Takeaways from this episode: Know Your Intangible Value Always Be Talking with Interested PartiesFind Who Would Value You the MostUnderstand That You Are in the Driver's SeatGet CreativeBe Willing to Walk AwayJoin The “Now” Newsletter: https://now.katierichardson.com/newsletterAbout Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.Connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbrNewsletter: https://now.katierichardson.com/newsletter