#134 A writer's unexpected path to the shop floor

What does an international writer and filmmaker know about running a sign shop? More than you might think. Meet Peppur, co-owner of Collaborative Sign and Design, who made the leap from the world of storytelling to the signage industry. She shares with us her deep insights on how the core skill of communication connects Signage and Storytelling, the brutal and hilarious realities of a shop's first year, and how to navigate the unique challenge of building a business with your spouse. This is a conversation about finding your niche, embracing the art and science of signage, and discovering the unexpected paths that lead to a fulfilling life in this industry. 🔥 Topics Covered: How storytelling skills make you a better sign maker and brand builder The unfiltered "horror stories" and lessons from your first year in business Setting boundaries (or not) when your business partner is also your life partner Why the signage industry is a unique clash of art and logic The strategic power of finding and dominating your niche The honest loneliness and mindset required for ownership 📣 Your brand's story is waiting to be told. Let's talk about how to build it. 🌐 Follow Aaron on ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Web⁠⁠ 🔔 Subscribe for more insights on scaling your business on The AC Method! The AC Method is hosted by Aaron Clippinger and sponsored by SquareCoil. Go to squarecoil.com to streamline your custom industry today. #businessgrowth #personalgrowth #businessowner #storytelling #signage #sucessstory Learn more about your ad choices. Visit megaphone.fm/adchoices